Visit Baltimore

Visit Baltimore Tourism Center boasts one of the most iconic American history locations in the United States. The “Charm City” is known to have rich history and legacy. With increased visitor demand, Visit Baltimore is now looking for different automated options catering to the growing number of visitors. Combine with offers of local attractions, museums, cultural organisation, and restaurants, Visit Baltimore wanted to emphasize the following customer segments:

  • Day to day visitors who come to the Visitor Center
  • Conventions & Meetings
  • Tour Groups & Family Reunions
  • Destination Weddings & Event Rentals
  • Sports Groups & Local Organizations like historic groups, book clubs, associations, etc.

Key Goals:

How do you creat a unique, unforgettable travel experience plus drive awareness of historic areas? What’s the most memorable way to promote the best your city has to offer? How do we allow visitors to use digital technology to learn and share information while reducing paper? Can we use analytics and tools to learn more about visitors and use this information to better target key demographics? Here are some of the feature that Visit Baltimore is looking to do:

  • Improve the overall in-destination digital experience
  • Add interactive experiences to our visitor experience
  • Grow social media and social content connection points
  • Increase non-tax or member revenue opportunities
  • Adopt new technology to use during visiting hours and for events

Solution:

The executive and design teams at Visit Baltimore and OmniExperience built a solution to take advantage of an interior design upgrade. Providing integrated data and auto-updating interactive screens to activate local mapping, showing visitors the local and historic areas for easy directions and information sharing.

OmniExperience also helped combine features to promote coupons and guide visitors to local businesses inside and through their mobile application. Using the OmniPlatform, all screens can easily be updated for special events and custom features to ensure ways to drive revenue and meet meeting planner expectations.

Some of the features implemented are the following:

  • Branded and designed interface and interactive mapping
  • Local transportation and walking or driving directions
  • Integrated Simpleview CRM data for auto updating
  • Bandwango integrated information and QR code for mobile activation
  • 7 total interactive screen including ones designed speci cally for wheel chair access
  • Interactive Kiosks and motion activated Digital Signage
  • Social wall – UGC integration for better Marketing and Branding
  • Translation services with up to 5 languages for international visitors
  • Advertising management to drive revenue & integrated analytics fortracking
  • Cloud-based OmniPlatform for easy updates and management per screen