Visit Orlando

Tagged as the “Top City for Staycation” by WalletHub, Visit Orlando is continuously experiencing an increasing trend on local and international visitors year by year. The city has been named as the Top 5 Destinations in the US by TripAdvisor and Top 3 most popular Spring Break Destination by Expedia along with other awards by different sites, all in the year of 2018.

Key Goals:

The demand for competitive visitor experience is real for Visit Orlando. This creates a whole new perspective in providing more than the traditional way of catering to different needs and wants of local and international visitors. By adopting the commercial approach to their local welcome center, Visit Orlando aimed to develop informational points. Here are some of their goals:

  • Provide a touch solution with integration to Salesforce.
  • Provide interactive mapping and events listing.
  • Revenue generation, advertising, and core management features.
  • Social UGC, and integrated social media.
  • Real-time analytics.
  • Custom-wrapped and design hardware.
  • 24×7 Hardware and software support.

Solution

OMNIEXPERIENCE had the pleasure to provide an overall turnkey solution to one of the biggest destinations in the US. The implementation included about 7 to 8 kiosks on turnpike welcome centers multiple center touchpoints. These are mainly focused on lead generation and advertising connection to the brand and visitor. Here are some of the details:

Core functionality:

  • OmniPlatform integrating with Salesforce to allow easy backend management for the administration’s ease.
  • Implemented interactive mapping and what’s nearby option with events and listings.
  • Easy share via text and emails.
  • Advertising banners to generate additional revenue.
  • Photobooth that allows social media connection via Visit Orlando’s chosen hashtags; enabling visitors to post tag and mention them in real-time.
  • Kiolytics, an OmniExperience module specifically made for kiosks, allowing easy tracking and real-time reporting.
  • Well-built indoor and outdoor kiosks.
  • 24/7 customer support.