Progressive Web Apps are re-inventing communication and customer behavior evolving the approach to the client in a personal way directly through links, websites, and social media. Adoption of hospitality apps has consistently been low, however with new browser-based technology you can promote and download apps, that are lite, easy to use and don’t require users to go to app stores.
With this advancement and the connection of the Omnichannel, you can now connect guests through any channel and desire. Mobile food ordering, check-in, mobile key, and more help drive the consistency of their experience through their personal device while allowing you to promote one service at a tie.
Bottom line, mobile helps you service your guest better, allows you to learn more about them and provides new ways to generate revenue. Uber and other digital offerings are going to continue to impact your bottom line, it’s your time to realize you can compete and drive better tools for better loyalty and return visits. Here is a shortlist of items to consider as you look to mobile and the Omnichannel.
User profile integration
Most of the applications for booking are personalized, that is, they employ a user profile to provide authorization and personal data storage. This ensures better UX and, thereby, increases user loyalty to the app. Moreover, this creates opportunities to store previous routes, payment card details, as well as hotel loyalty system points.
Hotel directory. Wayfinding
The catalog is perhaps the most important function of your future application. Here you must provide your users with the utmost information: directions, and how to get around. Easily displayed options for special offers and events are great during this point.
Room service ordering.
Increase room service and on-property ordering by up to 30%, learn more about your guests and provide them the tools they want to use. A well-designed digital menu option integrated to your PoS will reduce costs, errors and typically pay for itself with the first 12 months. Not to mention real-time price updates, specials, promotions, and seasonal menus.
Push notifications are a great way to inform your current about offers (for example, linked to the user’s current location), regardless of whether the app is currently active on the user’s smartphone or not.
Social media integration/ User Generated Content
Ensure the fastest way to engage and learn more about your guests, provide them options to share and engage and learn more about your destination and hotel.
Mobile Check-In, Mobile room key.
Easily allow guests to get right to their room and start experiencing your hotel and destination. 1 of the top 3 features as a must-have selected by Oracle study of over 3000 guests. This combined with Mobile key options allows you to engage with next generation and provide desired tools for the business traveler.
Artificial intelligence chatbots.
Chatbots will help you provide instant interaction with users, reducing the time to reach the hotel operator. Solutions based on artificial intelligence are considered the most advanced – they are capable of replacing living operators in 9 out of 10 cases, and guests are becoming more acclimated to voice activation tools like Alexa and more.
Definitely, the range of opportunities and functions offered by a progressive web app continues to grow and will continue to offer more solutions for the hotel market. If you would like to more information or want to create your custom Progressive Web App, contact us today. [email protected]