Phoenix Suns

Key Goals:

Along with the growth of their followers and customers, Phoenix Suns had to look for new ways to redesign its team shop to welcome more fans and connect all the great products they offered. Phoenix Suns was in search of a tech partner that would help implement features that can be increase flow, awareness, and sales. Utilizing technology throughout the new store design.

  • Recognize and Connect to their visitors through Social Media channels
  • Drive awareness on new products and offerings soon as Fan walked in
  • Find and Build additional revenue and connection points while shopping
  • Integrate touch experiences to showcase players and apparel
  • Integrate with their e-commerce (Shopify) Phase II
  • Provide an easy to use cloud base system for ongoing management


OMNIEXPERIENCE worked with Phoenix
Suns to help integrate digital signage and interactive experience throughout the stores.

Working with the interior designer we helped place Video wall and engagement points that reduced wait time and increased overall product information. We were able to deploy the solution inside of 60days and ensure easy expandability and change management as stores and needs changed. The Talking Stick Resort Arena shop featured:

Core Functionality:

  • Custom-built video wall for custom video, imagery, and advertising
  • Omni Social Wall with User Generated Content curated through chosen hashtags
  • Interactive touchscreen for easy product looks up and sharing
  • Options for integrated purchasing and shipping through touchscreens
  • Options for Shopify integration with options for a full eCommerce solution
  • 24/7 remote support and on-site assistance per request
  • Cloud-based omnichannel system for easy management and updates