Oracle is one of the biggest names in the CRM industry with its undisputed intuitive interface paired with a wide variety of product lines. They provide both strategic and full functionality while ensuring that their platform integrates with most systems, adaptable and of course – affordable. Bagging several awards, winning excellence in both their solutions, customer service, and technical assistance.

Key Goals:

A lot of companies have used Oracle as their CRM including destinations, retail and most commonly, the hospitality industry. All scales and industries believed in how they can help boost and optimize the sales process and productivity hence the growing number of users as time passes by. Hotel Next and several other organizations like Sandals Beach Resorts integrate with Symphony and Opera solutions. Both with the core focus on extending services to allow easy management with the existing system while utilizing mobile and kiosk for engagements between staff and guests. The aim is to utilize mobile and touch features that would:

  • Connect to extensions such as coupons and deals.
  • Automate check-in and check out process.
  • Allow food ordering.
  • Provide Destination information and itinerary building.
  • Promote Advertising ticket.


With OMNIEXPERIENCE partnership with Oracle and the ability to connect to several versions, we created a customized user experience across both mobile and kiosk. The partnership involves direct API connection to Google Symphony and Opera product lines. These capabilities allowed us to:

Core functionality:

  • Provide better guest profiles and data.
  • Integrate with Salesforce CRM for better tracking and retargeting.
  • Allow Instant messaging between staff and guest by department.
  • Integrate with Alice and other management solutions.
  • Provide Wayfinding and interactive mapping.
  • Layout destination information, restaurants and things to do around the area.
  • Create pre-built and custom itineraries.