Norfolk

Visit Norfolk offers a year-round attraction that caters to all different aspects that every visitor would look for: Shopping, attractions, arts, music, and mouth-watering cuisines. They also celebrate different annual events that you don’t want to miss, one of them is their famous Gourmet Golf Tournament! TIP: Explore the Mermaid market and bring home some rare finds to always remind you of your Norfolk trip!

Key Goal:

In 2019, Visit Norfolk has seen an increase in the number of visitors. The management planned for a renovation to give their new and existing visitors a touch of what Norfolk’s culture is about, and what they can offer throughout their stay. The remodeling would include mural paintings, statues, and the opening of other amenities. To ensure consistent digital experiences they wanted a partner that could provide digital signage and interactive experiences in the future. The key objectives would include:

  • Provide 24×7 digital information through Video Wall Signage
  • Integrate CRM data to provide real-time upcoming events, Local information
  • Share visitors what’s nearby – shops, dining options, attractions, and more
  • Provide integrated UGC social media channels to connect destination and visitor
  • Options for Advertising to build new streams of revenue

Solution:

Since their center is still the heart of where most tourists go to get help and recommendation, they decided to place a 4 screen Video Wall at center of the experience to drive engagement and information. OmniExperience provided a 55’ Samsung Digital Displays in a 2×2 configuration to fit the wall perfectly.

As well providing cloud-based access to easily change experiences and full integration with their CRM for auto updates. All hardware was sized, selected, installed and supported by Omni’s team to ensure the visitor center vision came to life. Here are some of the functionalities deployed:

Core Functionality:

  • Digital murals to show the ‘Art & Technology’ side of the visitor center
  • Large format Video Wall selected and installed in central location
  • Integration with SImpleview CRM for easy content management
  • UGC Integration to connect all their Social Media channels
  • Integrated and easy to update Event listings
  • Revenue generation through acquired Advertising platform
  • 24/7 remote support and on-site assistance
  • Cloud based platform for easy control and management of each device and screen