Edmonton

Known as the Festival City of Canada, Edmonton has been one of the most popular tourist destinations featuring all-year-round activities. From musical variety to cultural performances, visual arts and sports fests, all the way to family fun exhibits along with almost 30 annual festivals – Edmonton has it. Edmonton tourisms remarked that there has been a 3.5% increase in overnight stays this year and is expected to hit 3.5 million overnight visits by 2020.

Key Goals:

West Edmonton Mall, one of the grandest and largest leisure malls in the world, sits in the heart of the city driving more traffic on the area. With their increasing number of tourists, Edmonton Tourism decided to go a level higher when it comes to servicing their visitors. This year, they decided to automate their visitor experience by allowing touch product to help their staff in daily tasks. As part of their requirement, they are in search for a solution that:

  • Provide a touch solution that integrates with their current CRM.
  • Provide interactive mapping along with other next generation features.
  • Promote brand awareness via UGC content integration.
  • Real time analytics and reports to gauge visitor’s need.
  • Have options for new technology like itinerary building.

Solution

OMNIEXPERIENCE had the privilege to work with Edmonton Canada on this new endeavor. It is top priority to ensure that the tourism’s pre-requisites are met. Omniexperience launched a robust solution providing advanced features such as events listing, digital guestbook and interactive mapping. Here are some of the other features provided:

Core Functionality:

  • Integrated mapping for local navigation.
  • Easy CRM integration and back-end management via Omniplatform.
  • Paper-trail reduction with the new digital guestbook.
  • UGC content integration via Omni Social.
  • Integrated analytics, and data Capture via Kiolytics.
  • 24/7 Remote monitoring and on-site hardware support.