There are many options when choosing Digital Signage Software, sometimes confusing but not complicated, you just need to know the key things your digital signage should and can do before selecting.

The software should handle key media formats

One of the basic steps to take when picking out digital signage software is to ensure that it can play the right content formats and play them well. For example, 4K video, HTML 5 media, and live content are all common, but some signage software may not play them all or might struggle to play them smoothly. To save yourself headaches and regret, pick a solution that can handle anything you throw at it.

can it integrate with your existing CRM & CMS systems

The ability to provide consistent digital signage content without constantly having to update manually is key.  Ensure your software has key integration hooks to allow you to leverage the new content being updated through marketing and online channels. Allowing content by time of day and location is key and a good signage system will provide this functionally as well the ability to automate content to make it easier on your marketing staff and ensure consistency of brand in your locations.

CONSIDER THE OMNICHANNEL AND HOW IT CONNECTS TO INTERACTIVE

Dynamic content relies on data, context and pre-defined triggers to adapt for greater relevance and engagement.  Solutions that allow you to manage many types of screens are key to an overall signage strategy.   Whereas digital signage is usually static engagement, interactive or touch options should be prevalent and allow you to engage with customers through touch technology.  The era of cross-platform is here so consider can your solution push content to displays, touchscreens, and mobile. And all should be able to work in online or offline mode, ask about how their apps work.

SOFTWARE AND HARDWARE INTEGRATION

When selecting software solution understand the many different options of how your software will power your screens. Being true to the next generation of the display is crucial, an omnichannel based approach also means it can work across different operating systems. This can include windows based media players or PC’s and Android devices. However, the next generation is upon us and every major display manufacturer has their own OS and System on Chip SoC. The means you should be able to use an existing display but also offer up the newest technology.Including loading the digital signage app directly to the chip set of any display just like a Netflix app keeping cost and support low and ensuring ease of setup.

SUPPORT, MANAGEMENT & ANALYTICS

Core to the ability to provide fresh and effective content is the ability to support and see what is playing on your screens through the cloud. A good digital signage solution will allow you to be able to check on your signage from anywhere through the cloud. Giving you tools for easy updates, management of images, videos and more with an easy to learn system that doesn’t require constant maintenance. Integrated into each cloud-based management system should be tools for hardware monitoring and support ensuring if there is an issue on a screen it can be detected and fixed. Lastly but surely not least is providing real-time connections to analytics system and next-generation data tools.  Things like people count, demographic recognition are simple tools to drive effectiveness of advertising and more should be a standard point inside any digital signage solution.

If you want to learn more or have any questions about utilizing your existing screens, or upgrading and providing digital signage at your location or high traffic area we are happy to help provide you with some simple and comprehensive options. Call or email us at

The right Kiosk Software is a great opportunity to approach to your costumers. You only need to choose the right one. Here we will tell the most important things you have to know about selecting the right Kiosk Software and building a touch strategy.

Retail Kiosk

It is challenging to get customers engaged in a world with too many options and messages, we are all flooded with information overload. Technology can be used strategically to connect with customers bringing a positive and personalized experience.

Using your website or selecting a non-connected solution seems to be a popular direction but will typically result in under delivering for you and your customer. Here are some options you will want to consider to ensure your Kiosk software and solution provides a positive experience for your users.

  1. Kiosk software should allow you to connect to existing CRM, CMS and outside data sources. This shouldn’t be an afterthought but part of the solution as a whole.
  2. Kiosk Platform or CMS is required but if used properly should only be needed for navigation changes or additions to Kiosk interface. The rest should be automated.
  3. The UI or UX should be customized to touch experiences, think if Apple decides to use a website for their iPhones.  There is a reason an interface is created to ensure mass adoption, ease of navigation and usage.

What does this mean as you think through your Kiosk strategy?

A Kiosk should connect and create an omnichannel experience of individual customer touchpoints, allowing the customer to easily transfer between Kiosk and Mobile Engagement.   Allowing you to build conversion rates and drive convenience as a complete strategy.  The solution should integrate with your marketing strategy-channels and connects with your clients to learn more and drive better experiences on however they choose to connect with your brand.

Total integration with your system and Channels

Another platform is not usually the goal here, but many times required to ensure focused results when implementing Kiosk technology.   However, there are options that should complement your existing investments.  Look for a solution that provide middleware options to make it easy for implementation while providing new tools that can expand functionality across all digital channels.

Analytic System

Data is gold and your channels have a lot of information about your customers. It’s important that your kiosk software can be able to integrate and provide a better understanding  for your destination or your on property customer.Any Kiosk software solution you select should have specific analytics built for touch environments.Kiosks are not websites and require systems built for touch environments if you want true analytics.

Working on and offline

Kiosk software should run and function like an app on your phone, it should work with or without internet and connect as needed.Keeping bandwidth requirements low and also ensuring the experience continues to work no matter the situation.As you deploy Kiosks, environments change and also the control of access can change ensure your solution prepares for public access.

We hope this information is helpful. We love our industry and what we do.If you are considering a touch, display or mobile solution, we hope you consider our Omnichannel platform.With over 10 years of experience as a solution provider, integrator and marketing organization, we have put all of our knowledge and passion towards better customer experiences.

Call for a free consultation. We are happy to share information so you can make the best decision for your organization.

Touch as a Service

  • OMNI Interactive Kiosk
  • OMNI Touch Screen

Platform, Services & Support

  • OMNI CMS
  • OMNI Data Tools
  • OMNI Data Integration
  • OMNI Kiosk Analytics
  • OMNI Support

Standard Extensions

  • OMNI Advertising
  • OMNI Forms
  • OMNI Deals
  • OMNI Events
  • eCommerce Platforms
  • OMNI Social
  • Kiolytics

Recommended Extensions

  • Google Translate
  • OMNI Photo Booth
  • OMNI Loyalty
  • OMNI Events
  • Surveys
  • OMNI Social
  • OMNI Faces