When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter the Omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently.

Omnichannel Provider

Now, True Omnichannel providers give customers a consistent way to manage all touchpoints that let people explore in whatever device they choose. However, not all Omnichannel providers are the same. Omnichannel is not just about using different channels beyond voice; it’s about giving clients the option to choose how they want to get in touch with your brand.

A basic omnichannel strategy is the culmination of synchronized back-end systems that provide a consistent experience to the customer at each touchpoint. A supercharged omnichannel experience is an investment in digital kiosks and signage and mobile experience that help combine data channels, increase sales and increase customer satisfaction.

At the end of the day, users do not differentiate between one channel and the next, and neither should you. Channels should work together to provide uniform customer service. Make the customer feel as if it was the same agent who was communicating across the various channels. 

So, how do you choose the right omnichannel provider? 

First of all, you need a provider with experience creating effective omnichannel. It’s not the same to install kiosks, a digital display or build a custom app – as well as to provide an integrated solution to your business. 

Your provider has to be able to plan, build and integrate your actual channels. They must also have the hardware, software, mobile and integration to your data platforms, to ensure everything works consistently. Ideally, with a platform that works as your business does. It’s important that the platform is able to provide a multi-data, device and social media marketing solution for Customer Experience, inclusive of content management and asset control to build stronger connections with the brand, customer satisfaction, and revenue opportunities.

For example; Omni Analytics is an open-source connection tool that allows you to use a multitude of services, third-party and dashboards specially built for Omnichannel usage tracking. Customized to understand customer usage patterns, how they were acquired, how long they stayed in location and even deeper demographic recognition tools (Facial Recognition). A true Omnichannel solution should provide both 3rd and 1st party integrations that can extend across each product set. Recap on key Omnichannel providers.

• Provides a cloud-based Omnichannel platform that controls Kiosk, Digital Signage, Mobile and Web applications.
• Has direct integrations into your existing systems CRM, CMS, PoS, PMS etc.
• Has experience with integrations to your core systems and understand architecture to get them talking
• Provides a host of 1st party and 3rd party plugins to help enhance each product
• Allows you to share digital assets across each product Kiosk, Digital Signage and Mobile seamlessly
• Provides full analytic and backend reporting to substantiate the many new points of data you can control

Are you ready to select your omnichannel provider? 

If you have questions, we have answers. Contact us and we will help you formulize a solution that fits your needs and goals. We love what we do and are here to help you find a solution that complements your existing systems, affordably and quickly. 

[email protected]

Menu Boards, Video Walls, and Self service Kiosk are no longer a high-tech luxury but are now an integral part of the quick-service restaurant industry. No longer simply about how technology is engaging guests like never before. Technology can light up both the dining room and the drive-thru with eye-catching graphics and customer engagement content.

From menu boards to standalone kiosks, digital displays improve efficiency and sales and offer a great return on investment. These signs also improve restaurant life by making the ordering process easier for customers and wait for staff while making signage changes for limited time offers and dayparts simpler.

These technology resources can help you capture sales, improve guest retention, and make restaurants more productive.

Need further proof? Consider that:

  • At many QSRs (Quick Service Restaurant) more than 70 percent of purchases happen at the drive-through.
  • 88 percent of all diners would prefer self-service menu boards at the table.
  • 47 percent of QSR diners prefer self-service technology to customize orders.

Personalized Experience Driven by Specialized Content

Adaptive digital menu boards and self-service kiosks are capable of personalizing content based on a wide range of information that QSR operators have access to, such as local events, restaurant traffic and inventory that needs to be moved.

With this type of information at hand, QSRs can connect digital menu boards to consumers via their mobile devices or other opt-in services and then start offering personalization based on frequently ordered items. They can also offer specialized coupons or deals that reflect what customers are actually interested in, based on their current or past ordering patterns. Another big plus: QSRs can also offer menu items that are season- or holiday-based.

Mobile Payments

Mobile technology is carving out space in the restaurant industry one tablet at a time, but there are further applications aside from replacing traditional cash registers. Most people are extremely attached to their phones, so there’s the logic behind incorporating mobile payments and other mobile solutions into a restaurant’s business model.

According to some, the question of utilizing mobile payments is not one of if but when. In 2017, the use of mobile payments grew 75%, especially within quick-service establishments. For a consumer, the ability to order and pay from a mobile device speeds up the process dramatically.


Given this information, we predict that implementation of mobile POS systems and ordering kiosks in restaurants will increase by at least 30% in 2019.

Since 95% of restaurateurs agree that restaurant tech improves their business efficiency and 65% of customers use an ordering kiosk when it is presented to them, then switch to a mobile POS software or the implementation of an ordering kiosk is a no brainer.

In addition, 73% of diners agree that restaurant technology improves their guest experience. More specifically, 61% agree that handheld tablets similar to Toast’s new Toast Go improve the dining experience.

The face of the restaurant industry may be changing, but there will always be a market for more traditional experiences. The beauty of restaurant technology is that it can be as unobtrusive or as customer-facing as you want. The fact that restaurants now have so many technology options provides a multitude of ways in which restaurants can grow their business without spending a lot of money or losing customers. The mobile technology trend places control in the literal hands of restaurant servers and customers.

Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your marketing goals [email protected]

The user experience within the purchasing decisions are taking priority in today’s marketing strategies, so nowadays it’s important to integrate the different marketing channels and consolidate them in Omnichannels, but what is the best way to integrate the marketing channels with which your brand counts? Here we will give you the keys you should consider to have a well planned Omnichannel for an effective marketing strategy.

Image result for marketing channels

Whether your proposition is online, in-store or multi-channel, you have to remember that consumers don’t think in terms of channels; they think in terms of shopping experiences. They don’t know or care if it’s mobile, online or offline – they think in terms of a single interaction with a brand, and they simply want an informative, simple, seamless buying experience.

These experiences are defined by brand expectations, and as marketers, we must manage these expectations; delivering great retail experiences. But organizational structure can be the block to implementing the omnichannel process, as it was in the days of CRM. Straddling the traditional marketing and IT departments should be a Chief Customer Officer, whose role it is to think only about what the customer actually wants and the organizations tasks to deliver it – because if your marketing is led by IT and their project list of available functionality, it forces your business into a purely sales-based funnel; and that’s where opportunities are missed.

What defines a great omni-channel experience? 

Essentially, it’s about connecting your brand proposition (whether it’s price, service, experience or product range), with what your customers want. And they want ease and accessibility and the ability to take all their interactions with them so they don’t have to restart conversations all over again online or in-store. They don’t want to be presented with information that’s wrong or out of date; they want accuracy from touchpoint to touchpoint.

How do you create a complete omnichannel experience?

Omnichannel is about true continuity of your experience. But what’s key is that it extends beyond a single brand’s universe. Being omniscient is perceiving and understanding all things. Omni is perceiving all things. And the best way for a customer to perceive everything is to allow them to own their data and experience, then give them the ability to use it to guide creation and context of every future experience.

  • Customer Communication Marketing (CCM) 
  • Customer Experience (CX) 
  • Multi-Device Control and Management.
  • Open integration with Existing CRM, CMS, and Social Data sources.
  • Centralized content, social and localized info by store, property or destination.

OMNI built modules that easily integrate into any of our product lines, and extend out tools to existing products that drive deeper engagement into Mobile, Touch, Display, Web, and Social. Need to create or integrate your marketing channels? Omniexperience can bring you the most complete solution. 

The right Kiosk Software is a great opportunity to approach to your costumers. You only need to choose the right one. Here we will tell the most important things you have to know about selecting the right Kiosk Software and building a touch strategy.

Retail Kiosk

It is challenging to get customers engaged in a world with too many options and messages, we are all flooded with information overload. Technology can be used strategically to connect with customers bringing a positive and personalized experience.

Using your website or selecting a non-connected solution seems to be a popular direction but will typically result in under delivering for you and your customer. Here are some options you will want to consider to ensure your Kiosk software and solution provides a positive experience for your users.

  1. Kiosk software should allow you to connect to existing CRM, CMS and outside data sources. This shouldn’t be an afterthought but part of the solution as a whole.
  2. Kiosk Platform or CMS is required but if used properly should only be needed for navigation changes or additions to Kiosk interface. The rest should be automated.
  3. The UI or UX should be customized to touch experiences, think if Apple decides to use a website for their iPhones.  There is a reason an interface is created to ensure mass adoption, ease of navigation and usage.

What does this mean as you think through your Kiosk strategy?

A Kiosk should connect and create an omnichannel experience of individual customer touchpoints, allowing the customer to easily transfer between Kiosk and Mobile Engagement.   Allowing you to build conversion rates and drive convenience as a complete strategy.  The solution should integrate with your marketing strategy-channels and connects with your clients to learn more and drive better experiences on however they choose to connect with your brand.

Total integration with your system and Channels

Another platform is not usually the goal here, but many times required to ensure focused results when implementing Kiosk technology.   However, there are options that should complement your existing investments.  Look for a solution that provide middleware options to make it easy for implementation while providing new tools that can expand functionality across all digital channels.

Analytic System

Data is gold and your channels have a lot of information about your customers. It’s important that your kiosk software can be able to integrate and provide a better understanding  for your destination or your on property customer.Any Kiosk software solution you select should have specific analytics built for touch environments.Kiosks are not websites and require systems built for touch environments if you want true analytics.

Working on and offline

Kiosk software should run and function like an app on your phone, it should work with or without internet and connect as needed.Keeping bandwidth requirements low and also ensuring the experience continues to work no matter the situation.As you deploy Kiosks, environments change and also the control of access can change ensure your solution prepares for public access.

We hope this information is helpful. We love our industry and what we do.If you are considering a touch, display or mobile solution, we hope you consider our Omnichannel platform.With over 10 years of experience as a solution provider, integrator and marketing organization, we have put all of our knowledge and passion towards better customer experiences.

Call for a free consultation. We are happy to share information so you can make the best decision for your organization.

Touch as a Service

  • OMNI Interactive Kiosk
  • OMNI Touch Screen

Platform, Services & Support

  • OMNI Data Tools
  • OMNI Data Integration
  • OMNI Kiosk Analytics
  • OMNI Support

Standard Extensions

  • OMNI Advertising
  • OMNI Forms
  • OMNI Deals
  • OMNI Events
  • eCommerce Platforms
  • OMNI Social
  • Kiolytics

Recommended Extensions

  • Google Translate
  • OMNI Photo Booth
  • OMNI Loyalty
  • OMNI Events
  • Surveys
  • OMNI Social
  • OMNI Faces