In order to provide the best visitor experience solution and increase your advertising revenue, one must know the key points to customer satisfaction. And in order to provide customer satisfaction, you must know the best marketing approach to drive deeper awareness and engagement. Interactive kiosks, digital signages, and mobile apps make up the Omnichannel solution. But do you know that every screen in the Omnichannel can produce enough revenue to pay for itself and even more?

So what are the most popular ways to drive revenue across these different screens? See below as we break out the fundamentals and then drive into real-world numbers and finally how you can get started.

Digital Signage

Do you have a high traffic area, store or lobby?  Then digital signage is a proven medium for awareness and driving revenue in many ways

  • Merchandising: This type of digital signage is meant to merchandise the end user’s goods and services, increase sales and build brand awareness. An example would be the clothing company American Eagle is featuring branded videos with music, text, and interviews in each of their retail locations and increased revenues by 10% within the first 30days.
  • Advertising: This type of digital signage advertises content for multiple brands and is aimed solely at increasing advertising revenue. In many cases, this content is both informational and entertaining. For example, travelers waiting at Dallas-Fort Worth International Airport view digital signage that features diverse advertising supplied from a network operator. Generating millions of dollars a year in ad revenue for the airport.
  • Informational: This type of digital signage is purely for informational and entertainment purposes. Its goal is to enhance the customer experience, expose the viewer to unknown places, things to do and sometimes to decrease perceived wait time. An example would be digital signage in hotel lobbies, bringing you local information, things to do, and getting you excited about what awaits you both on property and in destination.  Done properly hotels use this to drive revenue for ticketing, spa and restaurant reservations. Seeing increases in initial bookings while checking in.

Interactive Kiosks

Providing new engagement points for your customers and guests, driving easy sharing and navigation to new points of engagement.

  • Interactive Advertising-  Image a screen big enough to advertise and push content and video.  Then image the ability for users to click, navigate learn and transact.  You have a powerful tool to not only drive consistent Ad revenue but also provide real analytics and transaction options.   Sanibel Captiva Chamber generates over $300k per year selling advertising on its kiosks and displays
  • Ticketing and Booking-  Advertising comes to life as you provide options to engage in real-time pricing and availability.   Drive more points of revenue by ticketing to local attractions, or to hotel events and more. Partner with Ticketmaster and Trip advisor to truly extend the interactive experience from Kiosk to mobile.   Hilton Minneapolis generates over $30k per year in ticket sales through its partnership with Trip Advisor Viator ticketing
  • Reservations-  Utilizing direct systems and OpenTable guests and users can easily book reservations to their favorite restaurants and local amenities such as spa and pool services.  Offer travelers notifications on offers and share information with their groups and travel companions right from the Kiosk directly to their phone. Organizations that implement these tools see deeper guest engagement and increased revenue by convenience and relationships.


  • Advertising Personalized – Mobile offers you the same functionality as Kiosk to generate revenue through advertising banner ads, pop ups and more.  However within most apps you can allow one to one connection of ad and ticketing revenue. By providing your customers and travelers options to engage with ad instantly through your mobile interface or social connections you provide multiple points of ad engagement.  
  • Transactions through mobile – easy and convenient and you can personalize your messaging.   With users logged in you can learn more about your customers and customize the messaging. Marriot reward members get personalized messages sent to them about events and ways to use their points for upgrades and more.   They see 5x spend increase with members using their BonVoy app


What ad, ticketing or booking program would be complete without key data to help with retargeting and truly showing return on investment for your advertisers

  • Behavioral data –  Easily track how many eyeballs see their ads through people count and demographic recognition, monitor how people use the Kiosk and Mobile app, and show real-time data when people click on an ad or business
  • Profiles and information-  Connect the dots on the customer journey while getting a deeper knowledge of what your customers and travelers want.   Compile data on what is clicked by user, sharing this data with your advertisers. Couple this with demographic information and you have a powerful advertising sales tool and ways to help your business be more effective

How to pull this off:  Using the Omnichannel to drive revenue and learn more about your customers and travelers.

  1. Find an Omnichannel provider that can extend your existing systems through Kiosk, Digital Signage, and Mobile
  2. Ensure the system has an effective advertising module that will allow you to sell your own advertising or connect directly with Google DFP or third parties that will sell advertising for you
  3. Ensure the providers has experience with building integrations between existing ticketing systems or key providers to extend services without a lot of hassle and upfront costs

With proven case studies and solutions purchasing new technology for customer and traveler experiences can pay for itself within the first year.   When done right, you will have happier stakeholders, advertising partners, and customers. If you want to learn more about creating a revenue plan for your organization and how you can extend new experiences to drive engagement.   Reach out we will be happy to show you how our solution works and help you build a plan that works for your organization or business. Contact us: [email protected]

After all, the world of marketing has changed dramatically in the past two decades. The evolution of customer experience has changed the whole paradigm. The impetus has shifted towards customer-centric approach and keeping the customer in focus. The advent of social media, self-service technologies, and various other digital advancements has changed the shopper’s behavior. Digital and analytics have emerged as key enablers for marketing professionals and organizations are trying to harness the benefits of these advancements. The role of the customer has evolved quite significantly as an enabler in the overall success of a product/brand. The managers now require new tools to measure and understand the performance of organization in totality.

Taco Bell – Transformation of Customer Experience

An inside look at Taco Bell’s digital transformation to deliver an enhanced customer experience
“Tech and digital is in everything we do,”
What Taco Bell does best is tacos, but it’s also been deploying interactive customer experiences as well especially during the past few years. “It didn’t happen overnight but it also didn’t happen that long ago. All those industries [airlines, taxis, hotels, retail] have been disrupted and have had to innovate to survive and meet the changing customer expectation,”
“You need to think digital, not think of it as an afterthought. It should be at forefront of everything you’re doing as a company.”

Destination Alberta Model –   The evolution of the Visitor Experience

The vision for this model in Alberta is to inform, inspire and influence visitors to maximize their travel experiences and to help grow the tourism economy in all regions of Alberta. The new visitor services model supports the principles of convenient, relevant and innovative multi-channel access for visitors; maximization of economic benefits; use of the right tools and resources; and collaboration amongst stakeholders. 

In particular, the model recognizes that technology and changes in consumer behavior have altered how people access information and make travel decisions. The model builds on the need for visitor service providers to be proactive in reaching out to engage with their visitors. 

KPMG Global Customer Experience Excellence report 

This study demonstrates that the leading companies are the ones that have already found the economic value of where expectations and experience align. They are the ones that are now working to connect their enterprise in a way that removes silos and eliminates friction in the customer journey. And they are enjoying success as a result. 

The very best brands for customer experience excellence are now starting to think of their customers as assets that should be protected, nurtured and invested in. They view their customers’ loyalty as a form of equity in the company. And they are thinking about how they might start to move their customers onto their balance sheets vs a simple transactional relationship that appears periodically on the income statement as a revenue item. 

Amazon Go–  Frictionless Engagement & Experience

Amazon Go disrupts, re-invents, elevates the customer experience; this article explains how amazon is re-inventing the retail market and taking customer experience to another level. 

“By launching their reimagined grocery store, Amazon is using their test-and-learn philosophy to gauge how open customers are to this concept and refine the service based on shopper feedback and preferences,” 

Amazon has invested a great amount of time and research to perfect the experience based on consumer behavior but exposing it to the general clientele over a consistent period of time is the only way to fully understand how customers will behave. Amazon will have to iterate accordingly as small behavioral nuances shake out in store and on the app,”

YotelAir –   Next Generation of Hotel Engagement

This Hotel Review shows how Yotel elevates their guest experience; inspired by first-class airline travel, Yotel opened its first properties in London’s Heathrow and Gatwick airports in 2007. An instant success with transiting passengers, the concept centers around cabin-like guestrooms, taking the essential elements of luxury hotels and compressing them into smaller, smarter spaces. Four years later, the brand opened its first city-center property in New York: a 669-key hotel with guestrooms readapted to suit the city guest. “When we launched New York, the concept underwent a revolution,” says Hubert R. Viriot, CEO, Yotel. “We had a different target audience and had to adjust the product. The property still has the same DNA – technology-driven with smart layouts and retractable beds – but with increased space and consideration. We then used what we have learned since the launch in New York for our recent openings.” 

In conclusion:

The marketing focus has shifted towards the customer-centric approach, analytics has become a crucial part of every marketer’s arsenal and has offered a  more nuanced understanding of the activities/processes. The evolution of omnichannel has deeply jolted the status quo and made marketers to rethink their strategies.  We would love to have deeper discussions on your visions and direction of your organization, how we can help you drive revenue, experience, and engagement. Call us today to learn about how you can increase your customer and guest experience and engagement. [email protected]

Regardless of your market, if you desire to improve customer experience, first you want to understand your customers’ holistic perception of their experience with your business or brand.  

CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. Everything you do impacts your customers’ perception and their decision to keep coming back or not—so a great customer experience is key to success.

56% of CEOs and 66% of top managers are involved in Customer Experience (Lumoa) 

Traveling and Tourism 

  • 48% percent of U.S. smartphone users are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. (Source: TrekkSoft)
  • 90% of travelers worldwide say they expect a personalized experience when they book their travel. (Source: Medium)
  • Experience is the name of the game in travel today. In fact, 67% of high-income travelers said they would rather spend their money on activities than a nicer hotel room. (Source: Skift
  • In the U.S., 26% of travel searches in the fourth quarter of 2018 occurred on a mobile device. (Source: Sojourn
  • Local Travel-related searches for “tonight” and “today” have grown over 150% on mobile, over the past two years.


  • 65% of millennial travelers say they wanted automated check in, check out
  • Cosmopolitan Las Vegas found that hotel guests who text its chatbot, Rose, spend up to 30% more money than those who don’t. (Source: Skift
  • 94% of business travelers and 80% of leisure travelers value the ability to use their smartphones to request service and message hotel staff.
  • According to Deloitte’s guest experience survey, when hotels understand their guests, stay frequency increases by 13 percent.
  • 61% of hotel guests are attracted to a hotel loyalty program based on experiences rather than a point-based system.


  • 53% of millennial shoppers feel that store associates do not have the tools they need to deliver great customer service,  (Salesforce)
  • 54% of consumers feel more loyal to brands that show a deep understanding of their preferences and priorities (Wunderman).
  • The majority of consumers (80%) are more likely to purchase from a company that offers personalized experiences. – Edelman
  • 87% of consumers begin their shopping journey with digital, a jump from 71% in 2017. – Salesforce
  • 82% of consumers consult their phones while they’re in a store deciding what product to buy. One in 10 of those people end up buying a different product than they had planned. – Think With Google

Food Service

  • 74% of customers say an easy to read menu is their top priority.
  • 80% of adults have seen digital signage in the past month and 70% subsequently made an unplanned purchase.
  • 29.5% of customers find digital menus influential for purchase of product.
  • 30% increase in consumer spending when ordering through self-service (McDonalds)
  • “Customers of all ages are now looking for digital interactions in restaurants, especially ones that provide them with a faster and easier dining experience,” Faily says.

Send us an email and we’ll be more than happy to share with you what we have learned and done and how we can help you accomplish your customer and brand experience goals [email protected]

An Omnichannel- eCommerce perfect strategy it’s about being everywhere at all times. Because that’s how people are increasingly shopping: Fragmented, hopping from device-to-device, and channel-to-channel.

Omnichannel eCommerce is essential to every market that’s why you need to make them work together as one, delivering the freedom to search and buy from anywhere, at any time. Also, customers should be able to check the status of their orders and check the availability of merchandise at any particular store. In short, they are able to control their own customer experience based on their needs, schedules, and preferences.

It´s all about Software- Omniplatform

Omni Platform is an integrated Customer Communication Management tool focused on providing a multi data, device and social medium marketing solution for Customer Experience. The platform provides your team a simple content management solution and asset control to build stronger connections with Brand, Customer Satisfaction, Retention, Revenue and Reductions in cost.

Omniplatform allows to understand customer conversion rates, demographic data and traffic patterns. It’s totally focused on what customers are doing in each channel, conversion rates, the demographic profiles of the customers,” and how they feel while they’re shopping.

This is a point where website, social media, mobile, Google, Facebook and all other channels become connected.  Allowing connection points to turn into points of transaction and education. This is the goal of a omnichannel strategy to extend consistent branding and transaction points no matter the medium or device.

Omniplatform and 3rd party integrations

How can OmniPlatform help: Accomplishing the goal is not an overnight conversion it takes a strategy based on turning existing data points and channels into this point of transaction.  The first step is to find a centralized solutions to consume and extend data. CMS system and responsive design can help with some mobile engagement however on mobile site is usually a reflection of the overall website, the content or experience is not personalized enough to the device.   Then as you get into the other channels it usually reflects the design and navigation of whoever sets it up not thinking about the connection of these different solutions. To transform to the omnichannel you have to start with an understanding of devices, then of channels. Mobile first was the start of this but now you have to understand that you will have Kiosk, Digital Signage, Mobile, Tablet etc.   Then you have to understand how these interfaces connect, OmniExperience can help you with this migration without having to change your infrastructure just rethink the strategy and extend relevant content by device, location or time of day. Click here to learn more and for a free evaluation.

Solutions between Omni platform and Salesforce

Salesforce has evolved from a standard CRM platform, to an all-around solution in managing marketing, sales, social help desk and more. 

With the arising competition on the destination side, unique visitor experience plays a vital role to outstand the others. These are some of the digital solution that can integrate with your existing CRM to:

  • Allow visitors to get as much mapping, events and listing information as possible
  • Provide guest an omnichannel solution where they can transfer data from the touchscreen devices to their mobile or email
  • Provide real-time analytics and people count
  • Allow ticketing and local purchases for revenue generation

By allowing our Omniplatform to work as a middleman between these 2 systems, we instantaneously provided a more personalized approach to visitor’s informational needs.

The integration provides easy backend access and secured data transfer for the local management while extending solutions to Kiosk, Touch, Digital Display and Videowall technology.

Check out our Case Study of the integration of Salesforce for Macys

Solutions between Omniplatform and Revel 

With over 8 years of leading the iPad Point of Sale (POS) Platform, REVEL has definitely taken e-commerce platforms to matrix inventories a level higher. Their solution offers a full suite of features that enhances small scale to large enterprises’ productivity and sales conversion.

We introduced the industry’s first e-Commerce system made especially for Travel and built for the Omnichannel. A full e-Commerce Revel solution for kiosk and mobile applications. This integration converts Revel’s Point of Sale (POS) to a product-based-Commerce solution, that caters to attraction-based ticketing, as well as souvenirs and actual physical goods, on-site.

Here are some of the highlighted features of our partnership:

  • Integration with OmniPlatform, Revel and FreedomPay for a more unique experience. 
  • OmniChannel Solution – full solution accessible across different touch devices, inclusive of their own personal mobile devices.
  • Kiolytics – our custom analytic system providing real time statistics and extensive reporting
  • 24/7 Remote Technical Support assistance and on-site technical visits, if applicable

Check out our Case Study of the integration of Revel and San Francisco 

Solutions between Omniplatform and Shopify

From the blooming $2.3 trillion e-Commerce sales in 2017, a $2.2 trillion increase by 2021 is expected based on Statistic’s report. We aim to help our retail customers integrate their Shopify stores directly to Kiosks, Touchscreens and mobile devices.

Omniplatform Integration of existing Shopify stores into robust touch and mobile engagement options without having to redo or rethink how the platform is used, or how inventory is managed.

We created a solution to fit any retailer’s strategy and budget built for the next generation of consumers.

  • Easily Integrate an existing Shopify store to any Kiosk or Mobile option
  • Dedicated branding and navigation to create consistency of connection and commerce
  • Allow multi-channel selling – enabling customers to manage purchases at the kiosk or on their personal devices
  • Social-based selling and UGC – connect customers and consumers through social channels in-store
  • Integrated, easy to install hardware options from table top, standing and wall mount
  • 24/7 specialist that can monitor and support both software and hardware

Check out our Case Study of the integration of Shopify for Volcom  

Omniexperience is the only company can have proven experience to build a truly integration solutions across any of your marketing channels with a full and complete strategy for personalization and better profiles for your current and future customers. Contact us and we will help you formulate a solution that fits your needs and goals. We love what we do and are here to help you find a solution that complements your existing systems, affordably and quickly. 

[email protected]


An investment made in technology to deliver an improved visitor experience and generating better revenue goes hand-in-hand. Therefore, the shifting industries of travel, hospitality and retail need to understand the need for delivering a better guest experience and the ways in which it can benefit their organization.  The culmination of these solutions help travelers and customers engage on their terms and allow you to build brand value and revenue 

Customers don’t just glance—they engage

Image result for omnichannel experience


Digital Signage has Reach and Saturation

  • 70% of Americans say they’ve seen a digital display in the past month
  • 52% say they’ve seen a digital sign in the past week
  • 47% remember seeing a specific ad or message
  • Recall jumps to 55% when talking about outdoor digital billboards
  • 80% of shoppers say they have entered a store because a digital sign caught their interest

Self service Kiosk is changing the industry

PWA- Progressive Web Apps Improving engagement through mobile devices.

  • The Best Western River North Hotel sees 300% increase in revenue with new Progressive Web App.
  • Uber´s PWA was designed to be fast even on 2G. The core app is only 50k zipped and takes less than 3 seconds to load on 2g networks.
  • Trivago saw an increase of 150% for people who add its PWA to the home screen. Increased engagement led to a 97% increase in click outs to hotel offers. 
  • Grand Velas Rivera Maya resort increased its Black Friday conversion rate by 53% due to its progressive web apps ́s speed and notifications.
  • Ad clickthrough rates increased 3x on Wego ́s PWA. They’ve seen 26% more visitors and 95% more conversions overall. 

Contact us today to learn about how you can easily implement tech solutions to help increase customer experience and engagement.  We can help you through a phased approach step by step, to easily integrate these solutions into your existing customer-facing processes.   [email protected]