There are many companies in the tourism sector (travel, hotels, transport, etc.) that are already taking on the challenge of updating their mobile strategy betting on Progressive Web Apps technology as a result of the many advantages it offers.

Progressive Web Apps or PWA, is a term for the next generation of mobile applications  They increase their functionality according to the capabilities of the device and browser in which they are executed and that is why they are progressive. In addition, PWAs are developed using web development standards such as HTML, CSS, and JavaScript, all this together with a new generation of JavaScript APIs, makes the result of these developments behave like native applications but through the use of web technologies.

It is clear then that the Progressive Web Apps are not a new technology but an important technological trend since the compatibility in the different platforms is getting bigger.

There are many advantages offered by Progressive Web Apps for the travel-based organizations,  developers and final users of these applications. The bottom line is native apps in this industry are not being downloaded, they are heavy and the performance many times not up to the speed of the customer.  Here are a few PWA advantages to consider.

Improved design compared to hybrid apps, PWA´s have improvements in performance and greater visibility.

Cost of development: Being developed under web technologies costs significantly less development since if you only have to build once for both platforms. iOS, Android

Visibility: Improved visibility and a greater commitment of users; saving time and money.

Usability:  The PWA executes on the web can be executed on any device which gives them the ability to adapt to the screen on which they are displayed.

Distribution: These applications are distributed as a web page through a URL by a browser and this is clearly a great advantage for Progressive Web Apps as they do not have to go through the App Store or Google Play for distribution.

Direct Updates: With a Progressive Web App, all updates are applied directly and users should not download any updates on their devices as it happens with native Apps.

Greater visibility;  simple promotion. As we have said before, PWAs are accessible from a URL which allows all the content created for a Progressive Web App to be indexable from the search engines.
Improved functionalities and increased conversion. PWAs allow developers to activate push notifications until now reserved for native apps. And not only on mobile devices but also on desktop.

There is no debate over the importance of mobile for travel companies. All competent web development teams build websites to be responsive these days, but you need to ask yourself is this sufficient to stand alone and meet the travel and engagement needs of travelers in today’s marketplace where experience and personalization are king. 

Do you want to learn more about moving your travel organization to Progressive Web App? Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your visitor experience goals. [email protected]

When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter the Omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently.

Omnichannel Provider


Now, True Omnichannel providers give customers a consistent way to manage all touchpoints that let people explore in whatever device they choose. However, not all Omnichannel providers are the same. Omnichannel is not just about using different channels beyond voice; it’s about giving clients the option to choose how they want to get in touch with your brand.

A basic omnichannel strategy is the culmination of synchronized back-end systems that provide a consistent experience to the customer at each touchpoint. A supercharged omnichannel experience is an investment in digital kiosks and signage and mobile experience that help combine data channels, increase sales and increase customer satisfaction.

At the end of the day, users do not differentiate between one channel and the next, and neither should you. Channels should work together to provide uniform customer service. Make the customer feel as if it was the same agent who was communicating across the various channels. 

So, how do you choose the right omnichannel provider? 

First of all, you need a provider with experience creating effective omnichannel. It’s not the same to install kiosks, a digital display or build a custom app – as well as to provide an integrated solution to your business. 

Your provider has to be able to plan, build and integrate your actual channels. They must also have the hardware, software, mobile and integration to your data platforms, to ensure everything works consistently. Ideally, with a platform that works as your business does. It’s important that the platform is able to provide a multi-data, device and social media marketing solution for Customer Experience, inclusive of content management and asset control to build stronger connections with the brand, customer satisfaction, and revenue opportunities.


For example; Omni Analytics is an open-source connection tool that allows you to use a multitude of services, third-party and dashboards specially built for Omnichannel usage tracking. Customized to understand customer usage patterns, how they were acquired, how long they stayed in location and even deeper demographic recognition tools (Facial Recognition). A true Omnichannel solution should provide both 3rd and 1st party integrations that can extend across each product set. Recap on key Omnichannel providers.

• Provides a cloud-based Omnichannel platform that controls Kiosk, Digital Signage, Mobile and Web applications.
• Has direct integrations into your existing systems CRM, CMS, PoS, PMS etc.
• Has experience with integrations to your core systems and understand architecture to get them talking
• Provides a host of 1st party and 3rd party plugins to help enhance each product
• Allows you to share digital assets across each product Kiosk, Digital Signage and Mobile seamlessly
• Provides full analytic and backend reporting to substantiate the many new points of data you can control


Are you ready to select your omnichannel provider? 

If you have questions, we have answers. Contact us and we will help you formulize a solution that fits your needs and goals. We love what we do and are here to help you find a solution that complements your existing systems, affordably and quickly. 

[email protected]

Menu Boards, Video Walls, and Self service Kiosk are no longer a high-tech luxury but are now an integral part of the quick-service restaurant industry. No longer simply about how technology is engaging guests like never before. Technology can light up both the dining room and the drive-thru with eye-catching graphics and customer engagement content.

From menu boards to standalone kiosks, digital displays improve efficiency and sales and offer a great return on investment. These signs also improve restaurant life by making the ordering process easier for customers and wait for staff while making signage changes for limited time offers and dayparts simpler.

These technology resources can help you capture sales, improve guest retention, and make restaurants more productive.

Need further proof? Consider that:

  • At many QSRs (Quick Service Restaurant) more than 70 percent of purchases happen at the drive-through.
  • 88 percent of all diners would prefer self-service menu boards at the table.
  • 47 percent of QSR diners prefer self-service technology to customize orders.

Personalized Experience Driven by Specialized Content

Adaptive digital menu boards and self-service kiosks are capable of personalizing content based on a wide range of information that QSR operators have access to, such as local events, restaurant traffic and inventory that needs to be moved.

With this type of information at hand, QSRs can connect digital menu boards to consumers via their mobile devices or other opt-in services and then start offering personalization based on frequently ordered items. They can also offer specialized coupons or deals that reflect what customers are actually interested in, based on their current or past ordering patterns. Another big plus: QSRs can also offer menu items that are season- or holiday-based.

Mobile Payments

Mobile technology is carving out space in the restaurant industry one tablet at a time, but there are further applications aside from replacing traditional cash registers. Most people are extremely attached to their phones, so there’s the logic behind incorporating mobile payments and other mobile solutions into a restaurant’s business model.

According to some, the question of utilizing mobile payments is not one of if but when. In 2017, the use of mobile payments grew 75%, especially within quick-service establishments. For a consumer, the ability to order and pay from a mobile device speeds up the process dramatically.

Prediction:

Given this information, we predict that implementation of mobile POS systems and ordering kiosks in restaurants will increase by at least 30% in 2019.

Since 95% of restaurateurs agree that restaurant tech improves their business efficiency and 65% of customers use an ordering kiosk when it is presented to them, then switch to a mobile POS software or the implementation of an ordering kiosk is a no brainer.

In addition, 73% of diners agree that restaurant technology improves their guest experience. More specifically, 61% agree that handheld tablets similar to Toast’s new Toast Go improve the dining experience.

The face of the restaurant industry may be changing, but there will always be a market for more traditional experiences. The beauty of restaurant technology is that it can be as unobtrusive or as customer-facing as you want. The fact that restaurants now have so many technology options provides a multitude of ways in which restaurants can grow their business without spending a lot of money or losing customers. The mobile technology trend places control in the literal hands of restaurant servers and customers.

Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your marketing goals [email protected]

Numerous businesses across the world have perceived how important it is to include contemporary digital marketing and technology to attain constant revenue and growth. The last decade has actually seen incredible breakthroughs and innovations in the portrait of digital solutions which includes the travel and tourism sector as well. Digital Signage and Kiosks allow tourists to feel connected while traveling by drawing people in and making information more readily available.

Wayfinding

“Virtual Concierge”

A concierge or visitor center staff helps travelers adjust and navigate their new location. They provide information about the area, educate visitors and open up doors to learning and make informed travel decisions by updating users with live and local information. The Kiosk, interactive self-service solution allows staff and travelers alike to see interactive maps, events, directions, hiking trails, transportation and more.  Providing a new digital way to engage in the traveler’s own terms.

“Over 1 in 3 travelers across countries are interested in using digital assistants, including touchscreens, local resources or online AI options to research or book travel, with top interest in things to do in-destination”

Promoting local businesses and shops

Digital signage provides an advertising platform for local businesses. It connects visitors to local shops and restaurants. This is the self-service solution that encourages travelers to explore the area and promote revenue for local businesses. On top of that, it provides up to date information on anything going on in the destination and connects visitors to experience throughout the destination.

Wayfinding

Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The Kiosks wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the best, direct route from point A to point B.  It also allows staff members to help navigate and send map directions over email or text for future usage.

Internet of Things (IoT)

One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. As of the moment, we are seeing examples of its role within the travel and tourism industry and this is only going to increase.  Providing options for sharing, navigating and even keeping up with your family and tour groups.

New ways for collecting data & analytics 

Collecting analytics is a great way to measure return on investment and the effectiveness of content.  Photobooths, Surveys, Guestbooks, and even demographic recognition help you to learn more about your travelers and their preferences while providing fun ways to engage.  The knowledge gained from analytics can then be leveraged to tailor content for visitors and increase ROI.

Artificial intelligence and machine learning

Artificial intelligence and machine learning have the ability to create customized recommendations based on a user’s preference and past travel experiences. It sounds invasive, but in fact, 57% of U.S. travelers want brands to use their data to personalize their travel recommendations and experiences. And according to the same source, 36% of these people would be willing to pay more for such a personalized experience.

More than 80% of companies who prioritize customer experience are reporting an increase in revenue.

If you want to learn more about utilizing your existing digital displays and kiosks at any high traffic area, we’ll be happy to provide you with some simple and comprehensive options. Call or email us at [email protected]

Up until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out.

According to research carried out by Hubspot, in answer to the question “How many travel apps do you currently have installed on your smartphone” approximately 40% of users answered that none, and 25%, that one. As a result, 65% of users don’t use any application or use only one. Since not many users download travel applications, this may be a signal that it is the time to look at new options.

Progressive web apps can be used on sites operating locally like Barcelona, which is a map of popular attractions.  Or brands like Uber, Expedia, and Macy’s all pushing to provide a more consistent experience without the time and size commitment of apps.   There is no market in which PWA’s can provide real value and better user experience.

In its simplest sense, a progressive web app is a mobile app delivered through the web. It functions like a native app, due to the use of an app shell that allows for app-style gestures and navigations. The main difference is that there is no need to download it from an app store. It runs, self-contained, right in a web browser. A progressive web app is able to load instantly, even in areas of low connectivity and provides all the functions from push notifications to the integration with the user’s device without any download or weight like a native app.  

Why embrace PWAs?

PWAs are easy to find and distribute: PWAs are readily accessible and can be found via organic and paid search, or links on social media. Users can open them in their browser before deciding whether to install – important because 86 percent of the time on mobile is spent on apps.

PWAs deliver a fast user experience: with research revealing over half of the consumers leave a website if it takes more than three seconds to load, a PWA can be launched from a home screen and can be ready in less than a second, often beating native apps in load times.

Better connectivity: PWAs work in areas of poor connectivity, or when connectivity comes and goes, such as on the move on a train or in the car due to pre-cached content being made available. In areas of intermittent connectivity, those using a native app will likely get a ‘You’re offline’ screen.

No need to send updates: with native apps updates often have to be manually accepted and updated by the consumer. PWAs benefit from instant updates, no manual update is required, or App or Play Store approval.

No space issues: once downloaded, native apps can take up a lot of space on phones. PWAs take significantly less. Also, a PWA is linkable, which means it can be opened using a URL and shared on social media, by email, text message, and online ads, for example.

PWAs are device agnostic and work across all mobile platforms: because PWAs are hosted online they work across all devices and systems, whether iOS or Android. Deliver the same stand out customer experience on whatever mobile device consumers are on, saving them time and money in designing apps for different devices and systems.

The technology is available: many browsers such as Chrome and Opera support PWAs. Also, Magento launched a PWA Studio in April to help retailers develop PWAs.

PWAs are the future of mobile retail

Brands like Twitter, Uber, Starbucks, and Alibaba have all embraced this next generation of app.   Many like Alibaba have seen 76 percent increase in conversions across browsers and a 30 percent increase in monthly active user rates on Android with a 14 percent increase on iOS.

PWAs are straightforward to create using existing web technologies and deliver a faster and better experience for users on mobile, driving engagement and conversion rates. They are also much easier to deliver reach from and maintain than traditional apps.

But here is even better news they are cheaper to build and maintain than native apps,  analytics are easier to get and more consistent. If you would like to more information or want to see how you can convert your existing app to PWA for less than $5,000 in most cases contact us today.