Menu Boards, Video Walls, and Self service Kiosk are no longer a high-tech luxury but are now an integral part of the quick-service restaurant industry. No longer simply about how technology is engaging guests like never before. Technology can light up both the dining room and the drive-thru with eye-catching graphics and customer engagement content.

From menu boards to standalone kiosks, digital displays improve efficiency and sales and offer a great return on investment. These signs also improve restaurant life by making the ordering process easier for customers and wait for staff while making signage changes for limited time offers and dayparts simpler.

These technology resources can help you capture sales, improve guest retention, and make restaurants more productive.

Need further proof? Consider that:

  • At many QSRs (Quick Service Restaurant) more than 70 percent of purchases happen at the drive-through.
  • 88 percent of all diners would prefer self-service menu boards at the table.
  • 47 percent of QSR diners prefer self-service technology to customize orders.

Personalized Experience Driven by Specialized Content

Adaptive digital menu boards and self-service kiosks are capable of personalizing content based on a wide range of information that QSR operators have access to, such as local events, restaurant traffic and inventory that needs to be moved.

With this type of information at hand, QSRs can connect digital menu boards to consumers via their mobile devices or other opt-in services and then start offering personalization based on frequently ordered items. They can also offer specialized coupons or deals that reflect what customers are actually interested in, based on their current or past ordering patterns. Another big plus: QSRs can also offer menu items that are season- or holiday-based.

Mobile Payments

Mobile technology is carving out space in the restaurant industry one tablet at a time, but there are further applications aside from replacing traditional cash registers. Most people are extremely attached to their phones, so there’s the logic behind incorporating mobile payments and other mobile solutions into a restaurant’s business model.

According to some, the question of utilizing mobile payments is not one of if but when. In 2017, the use of mobile payments grew 75%, especially within quick-service establishments. For a consumer, the ability to order and pay from a mobile device speeds up the process dramatically.

Prediction:

Given this information, we predict that implementation of mobile POS systems and ordering kiosks in restaurants will increase by at least 30% in 2019.

Since 95% of restaurateurs agree that restaurant tech improves their business efficiency and 65% of customers use an ordering kiosk when it is presented to them, then switch to a mobile POS software or the implementation of an ordering kiosk is a no brainer.

In addition, 73% of diners agree that restaurant technology improves their guest experience. More specifically, 61% agree that handheld tablets similar to Toast’s new Toast Go improve the dining experience.

The face of the restaurant industry may be changing, but there will always be a market for more traditional experiences. The beauty of restaurant technology is that it can be as unobtrusive or as customer-facing as you want. The fact that restaurants now have so many technology options provides a multitude of ways in which restaurants can grow their business without spending a lot of money or losing customers. The mobile technology trend places control in the literal hands of restaurant servers and customers.

Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your marketing goals [email protected]

The visitor center traffic is decreasing, the next generation of traveler doesn’t see the value in the VIC as with previous generations. Utilizing their phones to give them direction and recommendations for travel is now a commonplace. Just as with retail, there is a huge shift in the way consumers interact with brands and this is no different with travel. In retail, for many years it was known as the death of brick and mortar, but we all know that is not actually the case, it’s the evolution of these industries and if you don’t evolve you die.

Visitor Centers into Experience Centers

One of the problems we are seeing is visitor centers are waiting too long to evolve, and with this delay and the increase in technology adoption cycles if they don’t change fast it will be too late.  Communities and even visitors still want the VIC, they just want it to evolve in their terms just like retail.

The economics of the visitor center like retail don’t make sense unless you have a plan to be relevant and connect with your consumer. In retail, it’s called conversation rates and it’s studied extensively to ensure its at min. of 25% level. However, to understand how to better engage, you must implement some traditional and digital tools to help evolve your centers.   Let’s take an example from retail to help guide us. The items below focus on retail, but many learning lessons can be had from design, engagement tool to staff training.

See some of our other blogs on Visitor Center technology and solutions you can implement to attract the next generation of traveler.  As well a good article on studies on this topic. https://destinationthink.com/visitor-centre-4-criteria-can-help/

Ways to Increase Conversion

Reference: https://www.vendhq.com/blog/increase-conversion-rate-retail/

  1. Set up your store for success.

The very first thing you’ll want to look at is how your store is set up. Where are the displays? 

Here are some ideas:

  • Use your “power wall” wisely. If you’re in the US (or a country where people drive on the right side of the road), use your right wall to make a big statement, because customers naturally turn to the right when they walk in. 
  • Remove excess merchandise from the floor (i.e., only have one of each size or product on the floor) to keep the store from looking cluttered.  This is a good example of brochure walls, organize them and keep them lean start pushing more toward digital content
  • Mind your decompression zonewhich is the first 5 to 15 feet inside your front door. Shoppers who are in this part of your store are prone to distractions, which is why most experts agree that retailers should keep the decompression zone simple and uncluttered. Avoid placing too many products or fixtures in this area, as people will likely just walk right by them.
  1. Hide your queue.

Customers can be easily spooked if they see a lengthy queue. The good news is that there are a number of ways to fix this.

  • Put your registers in the back. You’ll notice that many stores do this. New York & Co., for instance, places their registers at the center-back of the store by the fitting rooms. 
    • This could mean opening up your center to allow easy connection points and utilizing technology while people wait in line.
  • Get rid of the registers all together and go mobile. By allowing your employees to ring customers anywhere on the floor, you’ll get rid of your queue altogether.
    • This could mean Kiosks, or Touch experiences as well as a combination of tablet devices to help visitors in new ways.
  1. Staff according to traffic, not just sales.

Many stores will schedule their staff, according to hours where the most sales are made, rather than the amount of traffic walking through the door. By switching to heavily staffing when there are many customers in the store, your employees will be able to more effectively help everybody, which will likely result in an uptick in sales.

  1. Recognize that your employees play a huge role in boosting conversions.

This point is part and parcel of the previous point. Not only do you need to be well-staffed, but it’s essential that you train your employees well. In terms of increasing your conversion rate, there are some important things your staff can be taught to do:

  • Have them greet and engage each and every customer in the store.

An easy method to ensure that your staff is greeting everyone is to have someone work the front zone specifically to greet people.

  • Train your staff on how to prompt customers to share what they’re looking for.

The bulk of this is to ensure that they don’t ask yes or no questions. For instance, “Can I help you find something?” will most often be met with “No.” But “What are you looking for today?” requires the shopper to engage with the question a bit more, even if the answer is negative.

  • Put in the effort — and mean it.

Once your staff member has identified the customer’s wants/needs, train them to go above and beyond in solving these problems. When your employees are putting in a huge amount of effort, they will most likely come up with a great solution. 

  1. Give free samples, nibbles, or drinks.

Ever wonder why Costco has made free samples a part of their business model? It’s for a number of reasons, but the main one is that, as Dan Ariely, a Duke University behavioral economist, says, “Reciprocity is a very, very strong instinct.” Basically, when Costco gives you a free sample, you feel obliged to do something for them. Ariely also points out that free samples remind you of cravings you have, making you want to buy what you just sampled.

If you’re selling something that can’t be given away as samples, then find something else to offer. Several retailers are now serving drinks to get people to come in and linger.

  • Think about special maps, hiking guides, things for kids or animals
  1. Use social proof.

Social proof means showing your customers that other people have bought or want to buy your products. The most obvious example is when an online store offers reviews of a product on its page. You can replicate this in your store as well!

  • Look at ways to engage visitors through UGC or ways to show them other people or families enjoying this experience
    • Ratings and reviews are not a bad way either

In Amazon’s physical locations, for instance, each printed product tag contains a snippet of a highly starred review from their website, clearly demonstrating that others have bought and loved the product. McDonald’s offers another option: tell your customers how many people have bought from you. 

  1. Get customers to invest time with you.

The more time a customer spends in your store, the more likely they are to purchase something. The Wall Street Journal actually says that you can see up to a 40% sales increase from encouraging your customers to hang around. How to effectively encourage your shoppers to linger, so here are the highlights:

  • Offer amenities to make shopping easier and more fun. Rebecca’s Herbal Apothecary & Supply, for instance, has a children’s corner in the back of the store for parents shopping with kids. Happy kids = happy shoppers, after all. 
  • Train your employees to help your customers spend time in the store. Jumping back up that winery example, part of educating customers about your wine is giving out awesome free education, but another part is that the more the employee converses with the customer, the more time the customer has invested in that winery.
  • Visitor Center option is to provide free itinerary building, trail guides or ways to get the most of the time they have
  • As well saving them money with coupons, or discount ticketing gets them engaged with your local offerings
  1. Use technology to improve your experience

Allowing customers to connect in the manner they like is core to any retail-based organization, allowing kiosk look up of inventory items or visuals and videos of people interacting with products increases engagement by over 50%.   Utilizing options for mobile engagement allowing customers to search their phones connected to your inventory and giving them reasons to build points or rewards will allow you to get more favor. Finally providing traditional models that allow your staff to engage on the floor or behind the counter using tablets and technology that make the experience faster and more personalized.

Douglas Ralston Profile

Written by Doug Ralston, an omnichannel technology pioneer, and hotel owner.

Numerous businesses across the world have perceived how important it is to include contemporary digital marketing and technology to attain constant revenue and growth. The last decade has actually seen incredible breakthroughs and innovations in the portrait of digital solutions which includes the travel and tourism sector as well. Digital Signage and Kiosks allow tourists to feel connected while traveling by drawing people in and making information more readily available.  Here you will find the trends of Digital Concierge and visitor centers.

Virtual Concierge

“Virtual Concierge”

A concierge or visitor center staff helps travelers adjust and navigate their new location. They provide information about the area, educate visitors and open up doors to learning and make informed travel decisions by updating users with live and local information. The Kiosk, interactive self-service solution allows staff and travelers alike to see interactive maps, events, directions, hiking trails, transportation and more.  Providing a new digital way to engage on the traveler’s own terms.

“Over 1 in 3 travelers across countries are interested in using digital assistants, including touchscreens, local resources or online AI options to research or book travel, with top interest in things to do in-destination”

Promoting local businesses and shops

Digital signage provides an advertising platform for local businesses. It connects visitors to local shops and restaurants. This is the self-service solution that encourages travelers to explore the area and promote revenue for local businesses. On top of that, it provides up to date information on anything going on in the destination and connects visitors to experience throughout the destination.

Wayfinding

Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The Kiosks wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the best, direct route from point A to point B.  It also allows staff members to help navigate and send map directions over email or text for future usage.

Internet of Things (IoT)

One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. As of the moment, we are seeing examples of its role within the travel and tourism industry and this is only going to increase.  Providing options for sharing, navigating and even keeping up with your family and tour groups.

New ways for collecting data & analytics 

Collecting analytics is a great way to measure return on investment and the effectiveness of content.  Photobooths, Surveys, Guestbooks, and even demographic recognition help you to learn more about your travelers and their preferences while providing fun ways to engage.  The knowledge gained from analytics can then be leveraged to tailor content for visitors and increase ROI.

Artificial intelligence and machine learning

Artificial intelligence and machine learning have the ability to create customized recommendations based on a user’s preference and past travel experiences. It sounds invasive, but in fact, 57% of U.S. travelers want brands to use their data to personalize their travel recommendations and experiences. And according to the same source, 36% of these people would be willing to pay more for such a personalized experience.

More than 80% of companies who prioritize customer experience are reporting an increase in revenue.

If you want to learn more about utilizing your existing digital displays and kiosks at any high traffic area, we’ll be happy to provide you with some simple and comprehensive options. Call or email us at [email protected]

The right Kiosk Software is a great opportunity to approach to your costumers. You only need to choose the right one. Here we will tell the most important things you have to know about selecting the right Kiosk Software and building a touch strategy.

Retail Kiosk

It is challenging to get customers engaged in a world with too many options and messages, we are all flooded with information overload. Technology can be used strategically to connect with customers bringing a positive and personalized experience.

Using your website or selecting a non-connected solution seems to be a popular direction but will typically result in under delivering for you and your customer. Here are some options you will want to consider to ensure your Kiosk software and solution provides a positive experience for your users.

  1. Kiosk software should allow you to connect to existing CRM, CMS and outside data sources. This shouldn’t be an afterthought but part of the solution as a whole.
  2. Kiosk Platform or CMS is required but if used properly should only be needed for navigation changes or additions to Kiosk interface. The rest should be automated.
  3. The UI or UX should be customized to touch experiences, think if Apple decides to use a website for their iPhones.  There is a reason an interface is created to ensure mass adoption, ease of navigation and usage.

What does this mean as you think through your Kiosk strategy?

A Kiosk should connect and create an omnichannel experience of individual customer touchpoints, allowing the customer to easily transfer between Kiosk and Mobile Engagement.   Allowing you to build conversion rates and drive convenience as a complete strategy.  The solution should integrate with your marketing strategy-channels and connects with your clients to learn more and drive better experiences on however they choose to connect with your brand.

Total integration with your system and Channels

Another platform is not usually the goal here, but many times required to ensure focused results when implementing Kiosk technology.   However, there are options that should complement your existing investments.  Look for a solution that provide middleware options to make it easy for implementation while providing new tools that can expand functionality across all digital channels.

Analytic System

Data is gold and your channels have a lot of information about your customers. It’s important that your kiosk software can be able to integrate and provide a better understanding  for your destination or your on property customer.Any Kiosk software solution you select should have specific analytics built for touch environments.Kiosks are not websites and require systems built for touch environments if you want true analytics.

Working on and offline

Kiosk software should run and function like an app on your phone, it should work with or without internet and connect as needed.Keeping bandwidth requirements low and also ensuring the experience continues to work no matter the situation.As you deploy Kiosks, environments change and also the control of access can change ensure your solution prepares for public access.

We hope this information is helpful. We love our industry and what we do.If you are considering a touch, display or mobile solution, we hope you consider our Omnichannel platform.With over 10 years of experience as a solution provider, integrator and marketing organization, we have put all of our knowledge and passion towards better customer experiences.

Call for a free consultation. We are happy to share information so you can make the best decision for your organization.

Touch as a Service

  • OMNI Interactive Kiosk
  • OMNI Touch Screen

Platform, Services & Support

  • OMNI CMS
  • OMNI Data Tools
  • OMNI Data Integration
  • OMNI Kiosk Analytics
  • OMNI Support

Standard Extensions

  • OMNI Advertising
  • OMNI Forms
  • OMNI Deals
  • OMNI Events
  • eCommerce Platforms
  • OMNI Social
  • Kiolytics

Recommended Extensions

  • Google Translate
  • OMNI Photo Booth
  • OMNI Loyalty
  • OMNI Events
  • Surveys
  • OMNI Social
  • OMNI Faces