In order to provide the best visitor experience solution and increase your advertising revenue, one must know the key points to customer satisfaction. And in order to provide customer satisfaction, you must know the best marketing approach to drive deeper awareness and engagement. Interactive kiosks, digital signages, and mobile apps make up the Omnichannel solution. But do you know that every screen in the Omnichannel can produce enough revenue to pay for itself and even more?

So what are the most popular ways to drive revenue across these different screens? See below as we break out the fundamentals and then drive into real-world numbers and finally how you can get started.

Digital Signage

Do you have a high traffic area, store or lobby?  Then digital signage is a proven medium for awareness and driving revenue in many ways

  • Merchandising: This type of digital signage is meant to merchandise the end user’s goods and services, increase sales and build brand awareness. An example would be the clothing company American Eagle is featuring branded videos with music, text, and interviews in each of their retail locations and increased revenues by 10% within the first 30days.
  • Advertising: This type of digital signage advertises content for multiple brands and is aimed solely at increasing advertising revenue. In many cases, this content is both informational and entertaining. For example, travelers waiting at Dallas-Fort Worth International Airport view digital signage that features diverse advertising supplied from a network operator. Generating millions of dollars a year in ad revenue for the airport.
  • Informational: This type of digital signage is purely for informational and entertainment purposes. Its goal is to enhance the customer experience, expose the viewer to unknown places, things to do and sometimes to decrease perceived wait time. An example would be digital signage in hotel lobbies, bringing you local information, things to do, and getting you excited about what awaits you both on property and in destination.  Done properly hotels use this to drive revenue for ticketing, spa and restaurant reservations. Seeing increases in initial bookings while checking in.

Interactive Kiosks

Providing new engagement points for your customers and guests, driving easy sharing and navigation to new points of engagement.

  • Interactive Advertising-  Image a screen big enough to advertise and push content and video.  Then image the ability for users to click, navigate learn and transact.  You have a powerful tool to not only drive consistent Ad revenue but also provide real analytics and transaction options.   Sanibel Captiva Chamber generates over $300k per year selling advertising on its kiosks and displays
  • Ticketing and Booking-  Advertising comes to life as you provide options to engage in real-time pricing and availability.   Drive more points of revenue by ticketing to local attractions, or to hotel events and more. Partner with Ticketmaster and Trip advisor to truly extend the interactive experience from Kiosk to mobile.   Hilton Minneapolis generates over $30k per year in ticket sales through its partnership with Trip Advisor Viator ticketing
  • Reservations-  Utilizing direct systems and OpenTable guests and users can easily book reservations to their favorite restaurants and local amenities such as spa and pool services.  Offer travelers notifications on offers and share information with their groups and travel companions right from the Kiosk directly to their phone. Organizations that implement these tools see deeper guest engagement and increased revenue by convenience and relationships.

Mobile

  • Advertising Personalized – Mobile offers you the same functionality as Kiosk to generate revenue through advertising banner ads, pop ups and more.  However within most apps you can allow one to one connection of ad and ticketing revenue. By providing your customers and travelers options to engage with ad instantly through your mobile interface or social connections you provide multiple points of ad engagement.  
  • Transactions through mobile – easy and convenient and you can personalize your messaging.   With users logged in you can learn more about your customers and customize the messaging. Marriot reward members get personalized messages sent to them about events and ways to use their points for upgrades and more.   They see 5x spend increase with members using their BonVoy app

Data

What ad, ticketing or booking program would be complete without key data to help with retargeting and truly showing return on investment for your advertisers

  • Behavioral data –  Easily track how many eyeballs see their ads through people count and demographic recognition, monitor how people use the Kiosk and Mobile app, and show real-time data when people click on an ad or business
  • Profiles and information-  Connect the dots on the customer journey while getting a deeper knowledge of what your customers and travelers want.   Compile data on what is clicked by user, sharing this data with your advertisers. Couple this with demographic information and you have a powerful advertising sales tool and ways to help your business be more effective

How to pull this off:  Using the Omnichannel to drive revenue and learn more about your customers and travelers.

  1. Find an Omnichannel provider that can extend your existing systems through Kiosk, Digital Signage, and Mobile
  2. Ensure the system has an effective advertising module that will allow you to sell your own advertising or connect directly with Google DFP or third parties that will sell advertising for you
  3. Ensure the providers has experience with building integrations between existing ticketing systems or key providers to extend services without a lot of hassle and upfront costs

With proven case studies and solutions purchasing new technology for customer and traveler experiences can pay for itself within the first year.   When done right, you will have happier stakeholders, advertising partners, and customers. If you want to learn more about creating a revenue plan for your organization and how you can extend new experiences to drive engagement.   Reach out we will be happy to show you how our solution works and help you build a plan that works for your organization or business. Contact us: [email protected]

A new approach to corporate Internal/Corporate communications

Large lcd/led displays, smart screens, informational kiosks, video walls and door display impress visitors without a doubt — but another powerful benefit of digital signage is its impact on corporate internal communications.

  • Digital signage enables organizations to display important and time-sensitive messages in a way that captures viewer attention by providing a visual experience — and one that can be audio and interactive as well.
  • Due to the enhanced sensory experience of digital signage, viewers not only pay attention to the message, they remember it. Studies indicate that visual messaging leads to greater retention than text-only communication.
  • While digital screens can be placed anywhere in a facility (or group of facilities), messages can be controlled centrally and through the cloud, ensuring that corporate communication is consistent and adheres to all requirements for branding, conformance, etc.
  • Centrally controlled digital networks also facilitate real-time communication, having incalculable value in emergency situations.
  • In addition to improving emergency response effectiveness, real-time communication of performance versus goal and other data that monitors organizational KPIs — gives managers and work teams the ability to improve efficiency and results.
  • Digital signage for corporate internal communications gives employees a sense that the organization is professional, forward thinking and efficient. When outdated billboards and posters are used to convey corporate messages, the opposite impression may be left on the workforce.
  • Digital signage messaging is easier to convey than sending mass emails that may never be read and avoid wasting paper on newsletters or notices.
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Uses of Digital Signage for Corporate Communications

Organizations use digital signage for a host of communication need. Here are a few popular applications:

  • Performance dashboards. Monitoring KPI data is widely used in call centers, but also is effective for manufacturing operations and other facilities where safety, nimbleness and/or tactical responsiveness are important for success.
  • Safety messaging. By adding animation and other visually engaging elements to safety communications, messages are better internalized by staff.
  • Training information. Visual, interactive training information speeds the learning curve and facilitates better retention. Furthermore, when training is “gamified,” it better conforms to the training style preferred by younger, digitally native trainees.
  • Wayfinding. Digital signage, meeting room door displays, and interactive kiosks help trainees and visitors from other locations feel at home — and help them get where they need to go on time.
  • Motivation and employee engagement. Many organizations display motivational messages periodically, which can have a powerful cumulative effect. Employee engagement can be improved by communicating corporate news relating to employee recognition, notable employee and company achievements, status of corporate initiatives, etc.

A powerful digital network consists of the right choice and positioning of screens, the proper supporting hardware and software, a sophisticated communication strategy, content creation, training and testing. If you’d like to explore the potential of digital signage for corporate communications in your business, please contact us today. We are eager to learn more about your needs and develop a strategic plan to implement, upgrade or enhance your system.  [email protected] 

After all, the world of marketing has changed dramatically in the past two decades. The evolution of customer experience has changed the whole paradigm. The impetus has shifted towards customer-centric approach and keeping the customer in focus. The advent of social media, self-service technologies, and various other digital advancements has changed the shopper’s behavior. Digital and analytics have emerged as key enablers for marketing professionals and organizations are trying to harness the benefits of these advancements. The role of the customer has evolved quite significantly as an enabler in the overall success of a product/brand. The managers now require new tools to measure and understand the performance of organization in totality.

Taco Bell – Transformation of Customer Experience

An inside look at Taco Bell’s digital transformation to deliver an enhanced customer experience
“Tech and digital is in everything we do,”
What Taco Bell does best is tacos, but it’s also been deploying interactive customer experiences as well especially during the past few years. “It didn’t happen overnight but it also didn’t happen that long ago. All those industries [airlines, taxis, hotels, retail] have been disrupted and have had to innovate to survive and meet the changing customer expectation,”
“You need to think digital, not think of it as an afterthought. It should be at forefront of everything you’re doing as a company.”

Destination Alberta Model –   The evolution of the Visitor Experience

The vision for this model in Alberta is to inform, inspire and influence visitors to maximize their travel experiences and to help grow the tourism economy in all regions of Alberta. The new visitor services model supports the principles of convenient, relevant and innovative multi-channel access for visitors; maximization of economic benefits; use of the right tools and resources; and collaboration amongst stakeholders. 

In particular, the model recognizes that technology and changes in consumer behavior have altered how people access information and make travel decisions. The model builds on the need for visitor service providers to be proactive in reaching out to engage with their visitors. 

KPMG Global Customer Experience Excellence report 

This study demonstrates that the leading companies are the ones that have already found the economic value of where expectations and experience align. They are the ones that are now working to connect their enterprise in a way that removes silos and eliminates friction in the customer journey. And they are enjoying success as a result. 

The very best brands for customer experience excellence are now starting to think of their customers as assets that should be protected, nurtured and invested in. They view their customers’ loyalty as a form of equity in the company. And they are thinking about how they might start to move their customers onto their balance sheets vs a simple transactional relationship that appears periodically on the income statement as a revenue item. 

Amazon Go–  Frictionless Engagement & Experience

Amazon Go disrupts, re-invents, elevates the customer experience; this article explains how amazon is re-inventing the retail market and taking customer experience to another level. 

“By launching their reimagined grocery store, Amazon is using their test-and-learn philosophy to gauge how open customers are to this concept and refine the service based on shopper feedback and preferences,” 

Amazon has invested a great amount of time and research to perfect the experience based on consumer behavior but exposing it to the general clientele over a consistent period of time is the only way to fully understand how customers will behave. Amazon will have to iterate accordingly as small behavioral nuances shake out in store and on the app,”

YotelAir –   Next Generation of Hotel Engagement

This Hotel Review shows how Yotel elevates their guest experience; inspired by first-class airline travel, Yotel opened its first properties in London’s Heathrow and Gatwick airports in 2007. An instant success with transiting passengers, the concept centers around cabin-like guestrooms, taking the essential elements of luxury hotels and compressing them into smaller, smarter spaces. Four years later, the brand opened its first city-center property in New York: a 669-key hotel with guestrooms readapted to suit the city guest. “When we launched New York, the concept underwent a revolution,” says Hubert R. Viriot, CEO, Yotel. “We had a different target audience and had to adjust the product. The property still has the same DNA – technology-driven with smart layouts and retractable beds – but with increased space and consideration. We then used what we have learned since the launch in New York for our recent openings.” 

In conclusion:

The marketing focus has shifted towards the customer-centric approach, analytics has become a crucial part of every marketer’s arsenal and has offered a  more nuanced understanding of the activities/processes. The evolution of omnichannel has deeply jolted the status quo and made marketers to rethink their strategies.  We would love to have deeper discussions on your visions and direction of your organization, how we can help you drive revenue, experience, and engagement. Call us today to learn about how you can increase your customer and guest experience and engagement. [email protected]

An investment made in technology to deliver an improved visitor experience and generating better revenue goes hand-in-hand. Therefore, the shifting industries of travel, hospitality and retail need to understand the need for delivering a better guest experience and the ways in which it can benefit their organization.  The culmination of these solutions help travelers and customers engage on their terms and allow you to build brand value and revenue 

Customers don’t just glance—they engage

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Digital Signage has Reach and Saturation

  • 70% of Americans say they’ve seen a digital display in the past month
  • 52% say they’ve seen a digital sign in the past week
  • 47% remember seeing a specific ad or message
  • Recall jumps to 55% when talking about outdoor digital billboards
  • 80% of shoppers say they have entered a store because a digital sign caught their interest

Self service Kiosk is changing the industry

PWA- Progressive Web Apps Improving engagement through mobile devices.

  • The Best Western River North Hotel sees 300% increase in revenue with new Progressive Web App.
  • Uber´s PWA was designed to be fast even on 2G. The core app is only 50k zipped and takes less than 3 seconds to load on 2g networks.
  • Trivago saw an increase of 150% for people who add its PWA to the home screen. Increased engagement led to a 97% increase in click outs to hotel offers. 
  • Grand Velas Rivera Maya resort increased its Black Friday conversion rate by 53% due to its progressive web apps ́s speed and notifications.
  • Ad clickthrough rates increased 3x on Wego ́s PWA. They’ve seen 26% more visitors and 95% more conversions overall. 

Contact us today to learn about how you can easily implement tech solutions to help increase customer experience and engagement.  We can help you through a phased approach step by step, to easily integrate these solutions into your existing customer-facing processes.   [email protected]

When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter the Omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently.

Omnichannel Provider


Now, True Omnichannel providers give customers a consistent way to manage all touchpoints that let people explore in whatever device they choose. However, not all Omnichannel providers are the same. Omnichannel is not just about using different channels beyond voice; it’s about giving clients the option to choose how they want to get in touch with your brand.

A basic omnichannel strategy is the culmination of synchronized back-end systems that provide a consistent experience to the customer at each touchpoint. A supercharged omnichannel experience is an investment in digital kiosks and signage and mobile experience that help combine data channels, increase sales and increase customer satisfaction.

At the end of the day, users do not differentiate between one channel and the next, and neither should you. Channels should work together to provide uniform customer service. Make the customer feel as if it was the same agent who was communicating across the various channels. 

So, how do you choose the right omnichannel provider? 

First of all, you need a provider with experience creating effective omnichannel. It’s not the same to install kiosks, a digital display or build a custom app – as well as to provide an integrated solution to your business. 

Your provider has to be able to plan, build and integrate your actual channels. They must also have the hardware, software, mobile and integration to your data platforms, to ensure everything works consistently. Ideally, with a platform that works as your business does. It’s important that the platform is able to provide a multi-data, device and social media marketing solution for Customer Experience, inclusive of content management and asset control to build stronger connections with the brand, customer satisfaction, and revenue opportunities.


For example; Omni Analytics is an open-source connection tool that allows you to use a multitude of services, third-party and dashboards specially built for Omnichannel usage tracking. Customized to understand customer usage patterns, how they were acquired, how long they stayed in location and even deeper demographic recognition tools (Facial Recognition). A true Omnichannel solution should provide both 3rd and 1st party integrations that can extend across each product set. Recap on key Omnichannel providers.

• Provides a cloud-based Omnichannel platform that controls Kiosk, Digital Signage, Mobile and Web applications.
• Has direct integrations into your existing systems CRM, CMS, PoS, PMS etc.
• Has experience with integrations to your core systems and understand architecture to get them talking
• Provides a host of 1st party and 3rd party plugins to help enhance each product
• Allows you to share digital assets across each product Kiosk, Digital Signage and Mobile seamlessly
• Provides full analytic and backend reporting to substantiate the many new points of data you can control


Are you ready to select your omnichannel provider? 

If you have questions, we have answers. Contact us and we will help you formulize a solution that fits your needs and goals. We love what we do and are here to help you find a solution that complements your existing systems, affordably and quickly. 

[email protected]