Numerous businesses across the world have perceived how important it is to include contemporary digital marketing and technology to attain constant revenue and growth. The last decade has actually seen incredible breakthroughs and innovations in the portrait of digital solutions which includes the travel and tourism sector as well. Digital Signage and Kiosks allow tourists to feel connected while traveling by drawing people in and making information more readily available.  Here you will find the trends of Digital Concierge and visitor centers.

Virtual Concierge

“Virtual Concierge”

A concierge or visitor center staff helps travelers adjust and navigate their new location. They provide information about the area, educate visitors and open up doors to learning and make informed travel decisions by updating users with live and local information. The Kiosk, interactive self-service solution allows staff and travelers alike to see interactive maps, events, directions, hiking trails, transportation and more.  Providing a new digital way to engage on the traveler’s own terms.

“Over 1 in 3 travelers across countries are interested in using digital assistants, including touchscreens, local resources or online AI options to research or book travel, with top interest in things to do in-destination”

Promoting local businesses and shops

Digital signage provides an advertising platform for local businesses. It connects visitors to local shops and restaurants. This is the self-service solution that encourages travelers to explore the area and promote revenue for local businesses. On top of that, it provides up to date information on anything going on in the destination and connects visitors to experience throughout the destination.


Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The Kiosks wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the best, direct route from point A to point B.  It also allows staff members to help navigate and send map directions over email or text for future usage.

Internet of Things (IoT)

One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. As of the moment, we are seeing examples of its role within the travel and tourism industry and this is only going to increase.  Providing options for sharing, navigating and even keeping up with your family and tour groups.

New ways for collecting data & analytics 

Collecting analytics is a great way to measure return on investment and the effectiveness of content.  Photobooths, Surveys, Guestbooks, and even demographic recognition help you to learn more about your travelers and their preferences while providing fun ways to engage.  The knowledge gained from analytics can then be leveraged to tailor content for visitors and increase ROI.

Artificial intelligence and machine learning

Artificial intelligence and machine learning have the ability to create customized recommendations based on a user’s preference and past travel experiences. It sounds invasive, but in fact, 57% of U.S. travelers want brands to use their data to personalize their travel recommendations and experiences. And according to the same source, 36% of these people would be willing to pay more for such a personalized experience.

More than 80% of companies who prioritize customer experience are reporting an increase in revenue.

If you want to learn more about utilizing your existing digital displays and kiosks at any high traffic area, we’ll be happy to provide you with some simple and comprehensive options. Call or email us at [email protected]

Digital Signage is one of the most influential, yet incredibly seamless means to communicate with your guests or visitors. It’s very affordable that it can be easily paid for with the help of proper advertisement placings. Digital signage is also very simple to setup and this alone, is already a game-changer. Most companies are still reliant on third-party vendors along with their impossibly complicated content management systems. But now, in most cases, you can easily load the digital signage app right into your smart TV, micro pc or USB. Turn any screen into a robust visual, social, and revenue-generating display. 

traveling digital signage

68% agreed that digital advertising would influence their decision to buy advertised products in the future. Digital Signage has a recall rate of 83%.

Visitor centers, airports, and other high-traffic areas are great locations to engage travelers while driving brand awareness and continuity.  We put together a series of key points you will want to consider as you integrate a robust Digital Signage solution.

Information points

60% of Millennial’s said they would consider visitor centers if they thought there was technology, easy-to-connect-to visitor information, and deals from their mobile devices. 

Publishing information about local businesses and events help any area become an information hub. This easily connects your traveler deeper to what is the latest happening on the area.  Large format digital screens, video walls, and information kiosks are strategically placed in high traffic areas and exhibition environments. As an upgrade to the norms, many of these tourism centers and places of interest are beginning to move the signages outdoor. By incorporating a weather-proof casing, they influence a larger crowd, arousing interest to more than who’s already set to visit.  


Local Travel-related searches for “tonight” and “today” have grown over 150% on mobile, over the past two years.

Attractions, hotels and local restaurants can advertise specific rates and offers. Exhibitions and activity-based businesses, on the other hand, can reach tourists with location, pricing and opening times. Both are helping spread the flow of tourist revenue throughout a specific location.

Sharing news

Digital signage allows visitors to learn more about their destination and justify travel decisions by updating users with live information. The interactive self-service solution can provide travelers with up-to-date information on weather, local news, and upcoming events.


Digital signage displays can also help optimize the travel experience by enabling interactive modules and extensions help people travel from point A to point B more conveniently.  Allowing travelers with more sustainable options for an easier and more convenient travel times.

Collecting analytics

Enabling analytics is a great way to measure ROI and the effectiveness of content. Digital signage can be used to gather data and learn more about the visitors. The knowledge gained from analytics can be leveraged to tailor content for visitors and increase profitability.  Allow easy utilization of accessories such as cameras for people count and demographic recognition.

Travel and Tourism is an evolving industry, with an increasing demand for digital in destination strategy to connect with the next generation of travelers.  Turn any existing or new display, video wall or touchscreen into an interactive informational touchpoint. It’s never been easier and with our integration features to any existing CRM or CMS, our omnichannel platform can help you implement a strategy and solution in less than 30days.   

Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your marketing goals [email protected]

In Hospitality, we always look to understand and predict the needs of guests and consumers. The luxuries and the consistency build deep guest connections in a hotel, brand or location. As dreamers and lovers of the travel and hotel industry, we all aim to know what it’s like to truly have a great experience with a brand. To feel like they care and that they want things to be personalized towards us, it all changes our whole perspective.

As a technologist and someone who loves to travel, I wanted to write a little deeper on what I am seeing in the industry. It all starts with an understanding of where we have been and where we are going as consumers. I take the examples of Wi-Fi, Laptops, Smart Phones, Tablets, then to the next level of AI, personal devices, touch/kiosk, wearables and displays.

I love keeping my head in the clouds and thinking about the future. And figuring out what all of this holds for us, as well as bringing, real business principals and what it means to everyone as operators. I will walk through, a time lapse of 2004 to present, and define out what the risk and opportunity technology adoption have for us all.

In 2003 we witnessed the first hotel with Wi-Fi launch, while everyone was busy trying to see if it was relevant for guests and worrying about how they would make money with the technology. A few hoteliers took it upon themselves to quickly embrace the technology, and by 2005 laptops were outselling desktops. Within 3 years, Wi-Fi was no longer a ‘nice-to-have’, but a necessity for over 68% of guests. The point where adoption, technology, and market size connected, is definitely the axis point of change.If at this point businesses have not adopted to consumer required technology, you will lose bookings, loyalty and connection to the next generation. Adoption times were deemed to be up to 24 months around the mid 2000’s but is changing drastically year after year.

In 2007, the smart phone was launched, and the world changed as we know it. Within 12 months the world was connected and was on a journey to complete technological independence with personalized devices, applications and ecosystems to support it. By 2010, apps were prevalent, and most hotels were fast at work with a hotel app, although the impact wouldn’t be known for several months. One thing I hadn’t realized is as our consumer connected technology was launching adoption rates were increasing at dramatic rate. In as little as 5 years adoption rates increased by over 70% each year to the point that today it can be as low as a matter of months.

Now that we know adoption rates are increasing, where are we as an industry? So, I took the time to put together a maturity matrix based on over 300 hotels I had spoken or worked with. See matrix to understand more about where your peers are and where some of the most strategic and transformational brands have excelled.

Technology Matrix Hospitality

To make this a little clearer, there are definable elements needed to move beyond Basic and Reactional where most brands live. The connection of this technology needs to be adopted quicker than you are thinking, as the best and most profitable brands are already there. Here are some of the top technologies, to help you think through some next steps as you consider your technology and guest experience goals. You should also understand some key stats, so I recommend a few different studies. If you are looking to build a case or educate the team around you, feel free to reach out and I will be happy to provide them.

Maturity Model Hospitality

Millennials will be occupying 50% of all hotels by 2020 and if you haven’t planned for them you may want to consider the changes and habits of the next generations to help motivate a strategy for competitiveness.

A speaker I find interesting, Mike Walsh used the stage to officially end discussions about millennials, since these consumers are now the present and not the future. The consumers that business owners need to think about today are the 8-year-olds, who are dramatically different from millennials since they have an intuitive relationship with technology.

“If you’re growing up today, you are living in a world of miracles,” Walsh said. “They’re going to want everything to be designed specifically for them.”

  1. Frictionless engagement gives your guests ways to interact with your hotel. If you don’t have a strategy for automated check-in, mobile key, and digital food ordering, you’re already two years behind.
  2. Data – To anyone in hospitality or retail: You are now a data company to connect with today’s consumers. You have to personalize the experience and you must know your customer.
  3. Mobile, Touch/Kiosk and Displays are now the defector. If you don’t have this technology, you are not listening to your customers.
  4. Guest to staff communication through IM, Text, mobile applications. People don’t want to pick up the phone, they want to use their device to customize and engage their travel experience.
  5. Social and UGC – To connect with guests, you need to connect to their social network. Allow them to engage, share, and communicate while onsite or in destination.
  6. AI, chat bots providing 24×7 text-based services to answer questions and make recommendations. It’s the future and you don’t have to be scared or spend a lot of money to implement.

I hope this helps guide some of us who are trying to move the ball forward, to educate staff and industry alike as to our past and our future. I have a personal endeavor to help traditional businesses, brick and mortar, and travel-related organizations that are losing traffic and engagement. If I can be of any assistance or if you want to learn more about options reach out to me or my company. You may just be surprised how easy it can be, for if you don’t do it, I can promise you your competition is already has.

“We are today at the dawn of a new age, an algorithmic age,” Walsh said, referring to AI. “The algorithmic leader of the future will need to combine a deep understanding of human complexity with a flair for computational thinking.”

How to think creatively

The most valuable people in the organization in five years will most likely be doing jobs that don’t yet exist, Walsh said. He challenged his listeners to ask themselves what the one customer or co-worker behavior is that they would love to change, then determine what data would allow them to change this behavior.

“Challenge your assumptions about the future,” he said. “Ask your people in your organization for ideas to invigorate your approach to the future. How do you make cultures your operating system?”

Many people enjoy seeing new technology, but not everyone thinks about how technology will impact the choices they will be making in the future. Airlines, for example, collect a lot of data about their customers, but how are they using this data to improve the customer experience?

Data takes new importance for retail

Retailers will use data to meet consumers’ needs better and faster, he said. One example that is already obvious is automated delivery of goods to the consumer. One that is not as obvious is being able to deliver products to consumers even before the consumer places the order, a scenario Walsh called “anticipatory shipping.” AI can analyze data to create customer profiles that can be compared to similar customers to predict preferences and make recommendations.

All companies, particularly those involved in retail, need to see themselves as data companies to deliver truly compelling user experiences, he said.

Douglas Ralston Profile

Written by Doug Ralston, an omnichannel technology pioneer, and hotel owner.