Numerous businesses across the world have perceived how important it is to include contemporary digital marketing and technology to attain constant revenue and growth. The last decade has actually seen incredible breakthroughs and innovations in the portrait of digital solutions which includes the travel and tourism sector as well. Digital Signage and Kiosks allow tourists to feel connected while traveling by drawing people in and making information more readily available.  Here you will find the trends of Digital Concierge and visitor centers.

Virtual Concierge

“Virtual Concierge”

A concierge or visitor center staff helps travelers adjust and navigate their new location. They provide information about the area, educate visitors and open up doors to learning and make informed travel decisions by updating users with live and local information. The Kiosk, interactive self-service solution allows staff and travelers alike to see interactive maps, events, directions, hiking trails, transportation and more.  Providing a new digital way to engage on the traveler’s own terms.

“Over 1 in 3 travelers across countries are interested in using digital assistants, including touchscreens, local resources or online AI options to research or book travel, with top interest in things to do in-destination”

Promoting local businesses and shops

Digital signage provides an advertising platform for local businesses. It connects visitors to local shops and restaurants. This is the self-service solution that encourages travelers to explore the area and promote revenue for local businesses. On top of that, it provides up to date information on anything going on in the destination and connects visitors to experience throughout the destination.

Wayfinding

Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The Kiosks wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the best, direct route from point A to point B.  It also allows staff members to help navigate and send map directions over email or text for future usage.

Internet of Things (IoT)

One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. As of the moment, we are seeing examples of its role within the travel and tourism industry and this is only going to increase.  Providing options for sharing, navigating and even keeping up with your family and tour groups.

New ways for collecting data & analytics 

Collecting analytics is a great way to measure return on investment and the effectiveness of content.  Photobooths, Surveys, Guestbooks, and even demographic recognition help you to learn more about your travelers and their preferences while providing fun ways to engage.  The knowledge gained from analytics can then be leveraged to tailor content for visitors and increase ROI.

Artificial intelligence and machine learning

Artificial intelligence and machine learning have the ability to create customized recommendations based on a user’s preference and past travel experiences. It sounds invasive, but in fact, 57% of U.S. travelers want brands to use their data to personalize their travel recommendations and experiences. And according to the same source, 36% of these people would be willing to pay more for such a personalized experience.

More than 80% of companies who prioritize customer experience are reporting an increase in revenue.

If you want to learn more about utilizing your existing digital displays and kiosks at any high traffic area, we’ll be happy to provide you with some simple and comprehensive options. Call or email us at [email protected]

Digital Signage is one of the most influential, yet incredibly seamless means to communicate with your guests or visitors. It’s very affordable that it can be easily paid for with the help of proper advertisement placings. Digital signage is also very simple to setup and this alone, is already a game-changer. Most companies are still reliant on third-party vendors along with their impossibly complicated content management systems. But now, in most cases, you can easily load the digital signage app right into your smart TV, micro pc or USB. Turn any screen into a robust visual, social, and revenue-generating display. 

traveling digital signage

68% agreed that digital advertising would influence their decision to buy advertised products in the future. Digital Signage has a recall rate of 83%.

Visitor centers, airports, and other high-traffic areas are great locations to engage travelers while driving brand awareness and continuity.  We put together a series of key points you will want to consider as you integrate a robust Digital Signage solution.

Information points

60% of Millennial’s said they would consider visitor centers if they thought there was technology, easy-to-connect-to visitor information, and deals from their mobile devices. 

Publishing information about local businesses and events help any area become an information hub. This easily connects your traveler deeper to what is the latest happening on the area.  Large format digital screens, video walls, and information kiosks are strategically placed in high traffic areas and exhibition environments. As an upgrade to the norms, many of these tourism centers and places of interest are beginning to move the signages outdoor. By incorporating a weather-proof casing, they influence a larger crowd, arousing interest to more than who’s already set to visit.  

Advertising

Local Travel-related searches for “tonight” and “today” have grown over 150% on mobile, over the past two years.

Attractions, hotels and local restaurants can advertise specific rates and offers. Exhibitions and activity-based businesses, on the other hand, can reach tourists with location, pricing and opening times. Both are helping spread the flow of tourist revenue throughout a specific location.

Sharing news

Digital signage allows visitors to learn more about their destination and justify travel decisions by updating users with live information. The interactive self-service solution can provide travelers with up-to-date information on weather, local news, and upcoming events.

Transportation 

Digital signage displays can also help optimize the travel experience by enabling interactive modules and extensions help people travel from point A to point B more conveniently.  Allowing travelers with more sustainable options for an easier and more convenient travel times.

Collecting analytics

Enabling analytics is a great way to measure ROI and the effectiveness of content. Digital signage can be used to gather data and learn more about the visitors. The knowledge gained from analytics can be leveraged to tailor content for visitors and increase profitability.  Allow easy utilization of accessories such as cameras for people count and demographic recognition.

Travel and Tourism is an evolving industry, with an increasing demand for digital in destination strategy to connect with the next generation of travelers.  Turn any existing or new display, video wall or touchscreen into an interactive informational touchpoint. It’s never been easier and with our integration features to any existing CRM or CMS, our omnichannel platform can help you implement a strategy and solution in less than 30days.   

Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your marketing goals [email protected]

There are many options when choosing Digital Signage Software, sometimes confusing but not complicated, you just need to know the key things your digital signage should and can do before selecting.

The software should handle key media formats

One of the basic steps to take when picking out digital signage software is to ensure that it can play the right content formats and play them well. For example, 4K video, HTML 5 media, and live content are all common, but some signage software may not play them all or might struggle to play them smoothly. To save yourself headaches and regret, pick a solution that can handle anything you throw at it.

can it integrate with your existing CRM & CMS systems

The ability to provide consistent digital signage content without constantly having to update manually is key.  Ensure your software has key integration hooks to allow you to leverage the new content being updated through marketing and online channels. Allowing content by time of day and location is key and a good signage system will provide this functionally as well the ability to automate content to make it easier on your marketing staff and ensure consistency of brand in your locations.

CONSIDER THE OMNICHANNEL AND HOW IT CONNECTS TO INTERACTIVE

Dynamic content relies on data, context and pre-defined triggers to adapt for greater relevance and engagement.  Solutions that allow you to manage many types of screens are key to an overall signage strategy.   Whereas digital signage is usually static engagement, interactive or touch options should be prevalent and allow you to engage with customers through touch technology.  The era of cross-platform is here so consider can your solution push content to displays, touchscreens, and mobile. And all should be able to work in online or offline mode, ask about how their apps work.

SOFTWARE AND HARDWARE INTEGRATION

When selecting software solution understand the many different options of how your software will power your screens. Being true to the next generation of the display is crucial, an omnichannel based approach also means it can work across different operating systems. This can include windows based media players or PC’s and Android devices. However, the next generation is upon us and every major display manufacturer has their own OS and System on Chip SoC. The means you should be able to use an existing display but also offer up the newest technology.Including loading the digital signage app directly to the chip set of any display just like a Netflix app keeping cost and support low and ensuring ease of setup.

SUPPORT, MANAGEMENT & ANALYTICS

Core to the ability to provide fresh and effective content is the ability to support and see what is playing on your screens through the cloud. A good digital signage solution will allow you to be able to check on your signage from anywhere through the cloud. Giving you tools for easy updates, management of images, videos and more with an easy to learn system that doesn’t require constant maintenance. Integrated into each cloud-based management system should be tools for hardware monitoring and support ensuring if there is an issue on a screen it can be detected and fixed. Lastly but surely not least is providing real-time connections to analytics system and next-generation data tools.  Things like people count, demographic recognition are simple tools to drive effectiveness of advertising and more should be a standard point inside any digital signage solution.

If you want to learn more or have any questions about utilizing your existing screens, or upgrading and providing digital signage at your location or high traffic area we are happy to help provide you with some simple and comprehensive options. Call or email us at