A lot of the destination locations beaches, trails, national parks, visitor centers, along with other programs were postponed indefinitely. The travel industry has been hit hard but we are all hoping for the start of the recovery in 2021. As travelers are slowly gaining momentum, it’s a great time to rethink the approach, to change, and to understand the shifts of travelers and how you can meet this change.   So, is it still worth keeping your Visitor Center and continuing to invest in these experiences?

Understanding the Shutdown point

Basically, the shutdown point is easily and commonly determined if a business is no longer able to sustain the variable costs. But unlike the retail and food industry – who offers staple services and products, travel and tourism offer otherwise. It is an extracurricular activity for families, businesses, and organizations to connect, unwind and de-stress and provide a simpler approach to enjoying a destination.

Before making that final decision, you have to assess where your destination currently stands and answer these questions in the effort of correcting any existing problems that affect your destination’s profitability.    The first question is always the most important.

  1. What is your goal as an organization? Does visitor services firmly align with key needed attributes of your vision and the goals of your community
  2. Does what you provide truly service the traveler, has it been integrated into your overall strategy, do you know your goal of visitor services?
  3. Have you done the numbers?
    1. how many visitors come into your area, how many visit your center
    2. do you get good information on service level, and who is entering your center?
  4. Do you know your visitor? Demographics, Goals, what value can you provide them, do they perceive this value?
  5. Do you have the budget to truly provide value and provide the experience guests want?
  6. Have you considered options, utilizing technology, or other ways to achieve the goal of the traveler?
  7. Have you considered labor needs, hours where they will be most valuable, new ways to staff and maintain your visitor center?
  8. Do you need paper, brochures, and other traditional items, are there ways you could decrease labor needs and costs?
  9. Can your center drive revenue, validate exposure for local businesses and stakeholders? What do your stakeholders say is valuable for their guests or visitors?
  10. Are there partnerships, advertising, or other means of building and connecting marketing strategies, that would justify or fund visitor services to accomplish both sides of the coin?

Out of all of these questions, there should be some specific ones that you know and understand and ensure that it connects with your goals and those of your stakeholders.    Do you know what your customer perceives as valuable, do you know what problems you solve for them?    Finally, can you build a strategy that firmly connects the dots between visitor services and community value?

If you have the resources to weather the storm, then you have the opportunity to truly look at value and needs.    Understanding as well that you have to make a decision, as what you have done in the past or are doing may not be relevant to the new generation.   You have to consider the investment to be made to be relevant in this new normal of visitor services.   In some cases, you have to start operating like a business, I know this can sometimes go against the true nature of visitor services but it’s something you must come to terms with.

There are many things you can do to stay relevant, to upgrade your data and revenue approach, and to connect marketing with visitor services.  For purposes of this blog, why don’t we look at just a few to reduce costs now and in the future?

Alternative Options to Consider

  1. Shortened visit hours – If you commit to safety but still considers accepting visitors, you may as well consider shortened visitor hours. Only focusing on key traveling times.
  2. The use of technology such as 24×7 indoor or outdoor kiosks, use of mobile technology, and ways for visitors to text or video conference staff members
  3. Consider reducing costs on visitor guides for more digital means, even if the visitor center guide is a money maker you need to start the digital mix before it becomes irrelevant
  4. Consider new ways of tracking traffic, and getting good numbers and info on who is visiting this will also help in value and revenue programs for stakeholders
  5. Connect with local health and safety measures and use this situation to redefine staff and visitor protection, by using scheduling tools and new ways of engagement
  6. The travel expert and tour guide needs will increase how can use the staff or services you have now to drive value, and create the perception of added services for travelers

Key Takeaways:

  • Know the traveler, know the numbers, and understand the needs of your stakeholders
  • Shutting down during this time presents an opportunity for the above and redefine the goals of your organization
  • Consider new ways to finance your center, ways that will drive revenue, you have specialized talent, you have locations, and ways to help travelers and local businesses ensure you understand and think through what works best for your destination.

Pros and Cons of Shutting Down your Visitor Center

One of the biggest cons in shutting down your visitor center is the perception to your visitors and local business that you can support their needs.   Trust me the minute you start talking about closing visitor centers, you will see a huge increase in exposure of why to keep it.   Don’t worry events, meetings and travelers will return how will you support the rise in travelers.   Losing some of your best employees with the knowledge and ability to truly impact the destination experience.   The impact of this on the community and the lives of the people that depend on your center as the guiding light of your visitor and local business experience.  You could be losing a very strong long-term revenue stream and the connection to your brand with now human connection.

Rethink your Marketing Strategy.  Rethink your marketing strategy on how to acquire a wider audience reach as you reopen. Focusing on points that you have missed previously and how you can connect with your past current and future visitors using any available tools While ensuring that they are safe as they return.

Give room to improve your services. Along with improving your marketing strategy, you must also consider the new products and services that you may want to offer your travelers. The next generation of visitors is longing for more personalized experiences.    You can use technology and innovative tools to pave the way but you must invest in the future.   In fact,  in 2020 there are about 592 million daily app downloads Which actually shows that an average consumer spends more time using an app than watching TV according to research.

Opportunity to explore partnerships as you reopen. Several centers have considered merging retail programs with their actual visitor centers? Focusing on the retail side has been one of the emerging opportunities that seem to work more than usual.  What this actually means is that establishing partnerships and collaborating with local businesses from the retail, food, and beverage industry or even real-estate can be worth trying. You can easily encourage your visitors to visit these local businesses and provide discounts or coupons as they go – win-win for both the destination and the local shops!   Consider the number of people that are going to be moving and considering your destination do they have a place they can ask local questions, and provide guidance about community and areas.  You may have more value than you know for your local economy.

If you’re looking for a business partner to help you with implementing technology as you open or reopen your visitor center, OmniExperience can help you with options and ideas that connect your strategy and revenue programs.   We provide you with the right mix of connected software and hardware services that can help simplify and evolve your operations. Call us at 8333006664 or email us at [email protected] to learn more and change your strategy to a winning direction!

Knowing that everything below is about the idea that you can get more with better data and by using multi-device solutions. With this data you can have a comprehensive view of customers and avoid having to act on incomplete information.

Takeaways

Omnichannel marketing automation is all about two things:

  • The mapping of customer experience across multiple channels
  • Customer data and ways to use it efficiently for personalization

Although complex and ridden with multiple challenges, omnichannel marketing automation can be mastered by employing these specialized tools, along with the overarching data-centric mentality:

  • First you must have a solution that can deploy customer self-service and convenience-based solutions through mobile and interactive screens, once you have connected the dots between solution and device you have the groundwork to get into data
  • A single platform for customer data management and experiences to store every account’s information and history of interactions with the ability to feed it with different data sources and give visibility into data to each participating team.
  • AI-powered solutions to automate customer data processing and predictive analysis to be used for customer journey mapping and further real-time personalization.
  • Scalability-friendly tools that adapt to your company’s changing needs, accommodating new channels, customer segments, or even markets.

The Beginning:

A customer journey used to be a single trip to the store. Now customers toggle between multiple means of reaching out to a business: calling, writing an email, visiting a site via mobile or desktop, connecting on social media, or driving to a brick-and-mortar store.

What’s more, they expect brands to provide tailored experience at each touchpoint of their journey. Consequently, to stay competitive and increase customer retention rates, businesses should not only be present on those channels. They should be omnipresent. Here is where an omnichannel marketing strategy comes in handy.

What is Omnichannel Marketing?

Businesses that focus on an omnichannel approach face two conflicting tendencies:

  • Multiple channels make people spend more thus opening new opportunities for revenue generation.
  • Customer journey mapping gets increasingly complicated, so ensure you start somewhere

Recent stats reflect this state of things:

To bridge this gap, a number of tech solutions emerged to help with handling marketing automation across multiple channels. Here’s the catch, though. According to the same Brightpearl research, 74% of respondents aren’t satisfied with their omnichannel marketing solutions. Technology that is here to help also comes as a barrier: only 12% of retailers have managed to implement technologies to support their strategy. Why so?

Similar to many situations in our life, omnichannel marketing automation has fallen victim to the “expectation vs reality” mismatch.  87% of retail leaders perceive omnichannel marketing as critical or highly important to success.

How Technologies Help to Manage Omnichannel Marketing Campaigns

To cover the “expectation” side, we’re looking at the ideal workflow where marketing technology magic helps to automate complex processes and improve customer experience:

Data Unification

Customers constantly move between channels and devices. They can even use a few channels simultaneously. In order to get a complete picture and ensure cohesive experience across all the channels, businesses need to integrate data from their data sources, be it CRM, competitor intelligence, PPC campaigns, or social media.

A single platform with integrated data sources comes as the most obvious solution. Salesforce, for example, will store clean data from all the sources that can be further used to manage customers’ touchpoints and discover ways to personalize them.

Customer Segmentation

Businesses need to understand who their target audiences are and further segment them based on their actions to provide personalized experience. An AI-powered platform, like Salesforce Einstein, can bear the burden of this highly complicated task. It will pick up trends in customers’ behavior, like average time spent interacting with a particular marketing asset before conversion, or specific campaigns with high conversion rates. Such powerful intelligence tools make it much easier to segment customers, prioritize channels, and serve the best personalized experience a business can master.

Experience Personalization

Customers expect companies to cover their needs whatever channel they are at. That’s why marketing efforts are gravitating toward the contextual awareness about where, when, and how customers interact with brands. While unified data is the foundation for personalization, AI technologies actually make it happen.

For example, AI platforms can serve dynamic content based on the history of customer engagement: recommendations of related products on the basis of previous searches, push notifications based on a particular action on the site, or emails based on a particular purchase.

Performance Measurement

Marketing campaign performance needs to be measured from different perspectives. When a lead is generated or a deal is closed, it’s important to understand which decisions have most impact and which departments should be credited for it. A central analytics hub integrating all the employed data sources is the solution to tracking impact of different teams’ efforts.

A single platform for integrating data sources, like @salesforce, comes as the most obvious solution to customer data unification challenge.

 

The Challenges Hampering Omnichannel Marketing Automation — and Their Solutions

While the use of dedicated data management tools is obvious for making omnichannel marketing possible, many businesses find it difficult to apply them properly and drive any tangible results. Let’s look at the challenges impeding omnichannel marketing automation and the ways to overcome them to provide cohesive customer experience across all channels.

Challenge #1. Absence of Data-Driven Corporate Mentality

Omnichannel marketing automation relies on large data volumes. However, without data-centric corporate mechanisms, businesses cannot leverage this firehose of data to personalize customer experience across multiple channels.

The Solution

Data-driven mentality requires:

  • A central data management hub that unites all the data sources available. All teams that participate in marketing campaigns should have access to this hub. What’s more, they should have an idea of what kind of data is available.
  • Incorporation of data into decision-making. Actions cannot be based exclusively on gut feeling or the manager’s hypothesis. Analytics needs to play a major role before any action is taken by any team or a leader.

Challenge #2. Lack of Resources and Technical Skills

Even those teams that realize the importance of omnichannel marketing are reluctant to follow this data-centric strategy due to obvious financial and technical limitations. While data management systems are rather expensive on their own, their efficient use also requires hiring a specialized team or re-training in-house marketers to handle the new toolkit.

The Solution

Data management solutions are getting more flexible and thus more accessible to businesses of different sizes. It’s possible to go for a trial version or a light plan to assess whether a particular solution is fit for purpose.

Instead of building an in-house team of data experts the platform vendor itself or specialized third-party partners can help you get started.

Challenge #3. Complexity of Data Integration and Management

The number of data sources is growing at a breakneck speed, with up to 15 of them in 2019:

With so many data sources, businesses struggle to have a unified view of their customers. When they try to integrate data from different sources, they run into a problem of matching different data formats and losing important chunks of information in the process.

The Solution

  • Unification requires an efficient data management framework in place. In other words, the whole process from data prepping—prior to its integration—to its further management should be divided into clear workflows
  • Cloud-based solutions remove the necessity of hiring a whole new technical team to connect data across multiple sources and devices.

Challenge #4: Data Quality Issues

Even when data is successfully integrated, there’s still the question of its quality: it can contain errors, contradictions, and duplications.

The Solution

It’s not necessary to achieve 100% clean data. With big data, for example, it’s next to impossible. However, for adequate performance, there’s a strong need to maintain it on a “good enough” level and use automated monitoring solutions to regularly audit for grave errors and inconsistencies.

Here’s a short checklist for improving big data quality:

  • Prioritize your data sources according to their reliability. Always verify data from public or unreliable sources.
  • Cleanse data of duplications, non-standard representations, and unknown types.
  • Verify data against standard or customized rules before merging.
  • Run regular manual and automated data audits.

Challenge #5. Real-Time Data Processing for Instant Customer Assistance

When customers switch between multiple channels, they shouldn’t feel they communicate with different companies. That’s why they shouldn’t start from the beginning every time they switch channels.

The Solution

  • To pick up speed with your customers, look at platforms that can deploy multi-device management and control providing opportunity to provide self service solutions. Once you have the basics then you can get into deeper systems chatbots, and AI-driven system capture data across all your data sources. AI can process customer actions in real time and dynamically deliver the next best action for each use case.
  • Implement omnichannel customer service by integrating chats, calls, social media, and email. Such a system will also show which channels work well and measure service reps’ work like the speed and quality of their responses.

Challenge #6. Lack of Transparency Between Different Teams Within Marketing Campaigns

Customers share lots of information about themselves through their multichannel journey, providing a wealth of data for personalization. However, when it’s all stored in silos, companies can’t get a comprehensive view of customers and have to act on incomplete information, delivering mixed or duplicate messages.

The Solution

A 360-degree customer view means getting away from the silo mentality (where information is not supposed to be shared between different teams) and linking data sources together. Sales and marketing teams need to know why the marketers have passed a lead to them. Service reps should be briefed about all the updates, releases, and promotions in order to adequately react to the rush of calls or tickets. At the same time, service reps should share alerts about opportunities with marketing and sales.

Silos are not universally bad; they are just a bad fit for an omnichannel strategy. In order to break it, companies need to:

  • Shift to a customer-centric approach. Show different departments who your customers are, their pains and expectations. Let each team see how their actions impact customer behavior and how their integrated efforts will make a difference. Meet regularly to set and discuss strategic goals and communicate them clearly throughout your internal hierarchy.
  • Kill the barriers between teams and management levels. The most comfortable way to un-silo business processes is to implement a platform where all the teams can easily contribute data and their insights to. As a result, all the channels and touchpoints will be connected, and employees who are in contact with customers will have accurate and relevant information.
  • Measure what matters, i.e., align KPIs customer-wise. Recognize and reward successful customer outcomes.

We hope this information helps as you think through your strategy, feel free to reach out and we can show you what we have learned and how we can help organizations take first step toward customer and staff convenience and efficiency. Credits to Valerie Nechay, copywriter and researcher, for the information above.

The innovation of technology has set consumer’s bar higher than it has ever been. Technology has and will truly revolutionize our daily lives in ways we are just starting to understand.   The pandemic is shifting the ways we engage and connect as human beings and technology will shape industries.   The key understanding is that if you are not looking and understanding this technology your hotel has less and less chance of long-term growth.

It’s no longer enough to have a digital booking option, but guests want digital means to reserve, access the hotel and their room, and schedule and communicate with staff from digital devices.

Today is a statistical reminder that if your organization has not set down a strategy even during historical low occupancy rates, you are in for a much longer ride and one that could be the demise of your organization.  The journey and expectations have changed to ensure you understand and study the future, as it is already here.

Guests Prefer Mobile Technology

With over 3,000 US and European travelers, Oracle was able to conduct a report showing that 64% of US Hotel guests believing that it is “extremely important for hotels to continue investing in technology to enhance the guest experience.”

Technology is now one of the vital factors in improving services. In the hotel industry, it now plays a bigger role in impacting the overall guest experience. Here are some of the ways that it has affected the normal process:

  • Online Bookings – new guests, especially the millennials and Gen Z’s are now relying on hotel and booking sites for any of their reservations. As well social plays a huge role in decision making if you haven’t connected these dots you are at a disadvantage.   See some of our blogs about omnichannel it’s about consistency and convenience of experience.    Sites like Expedia, Booking, Airbnb, and more are booming as they provide convenience and consistency you can do the same.
  • Automated check-in and check-out – This is no longer nice to have guests demand this and hotels have to learn that base digital convenience solutions need to be available and marketed. Not to worry it will also save money and improve staff efficiency.
  • Digital key or Keyless entry – traditional keys and swipe cards are no longer what guests want. The rise of the mobile key enables your guests to enter their respective rooms just using their mobile devices. Big hotels like Hilton in Marriott have committed to converting all of their hotels by 2024.
  • On-Site technology – So your guests have already arrived at your property, what happens next? Give them the power to utilize interactive screens, connect with rich content through digital signage and provide the tools they can use to plan, book, and navigate through the hotel and destination.
  • A report from Oracle hospitality has proven what you should have already known  guests would like to see different technologies during their stay:
    • the ability to select a specific room – 45%
    • the ability to check-in and checkout via mobile device – 39%
    • the ability to share different information and destination activities – 41%
    • the ability to create and forward service requests- 36%
  • At the same time, Marriott hotels and resort has prioritized energy-saving technology and make sure this is implemented to all their locations.
  • But you don’t have to be Marriot to use technology to reduce waste, here are a few things technology can help with
    • Reduce plastic card usage
    • Reduce paper usage in hotel and rooms
    • Provide ways to avoid unnecessary visits to rooms
    • Reduce food costs, by ensuring orders are correct
    • Reduce communication barriers that cause waste of resources
  • Push notifications – as seen in one of Oracle Hospitality’s reports,
    • 35% of guests said that they would like the ability to schedule room cleaning
    • 26% said that they would like to receive a smartphone notification to show if their room was being cleaned.

This study has clearly shown that guests are now preferring to involve technology in simple requests during their stay. This provides your guests the ability to enjoy their stay, visit different destinations or tourist spots, and simply be notified when there is anything urgent that’s related to their reservation or their current booking.

Personalized Interactions, a new ‘must’ for the hotel industry

Listening to your guest’s demand for new technology provides hoteliers the opportunity to exceed guest expectations. It is important to know their interests and dislikes to deliver a personalized experience. Not only does this provide a long-lasting impression, but it also creates a unique experience that your current guests can share with their friends and families. Remember, that the word of mouth is still the cheapest and the most powerful advertising method!

Personalized data is becoming the number one priority for organizations whether it be hotels, tourism, or the retail industry. Imagine knowing your customer’s bed preferences? Or how much they love spas and saunas? How about being able to provide a coupon/discount on their favorite menu before they place the order? Wouldn’t that be a worthwhile experience for them?   You can achieve this through implementing even base-level technology.

If you are looking to improve efficiency, drive revenue and improve guest experience let us show you a demo and in 15min you will know if this is something for your organization, call us a call 8333006664 or email us at [email protected] to get a hospitality marketing and sales specialist to understand your current hotel needs.

Finally, Travel and Hospitality are starting to understand and embrace the omnichannel.  For those of you still not clear on omnichannel is the ability to connect with your visitors and guests, through whatever device and channel the consumers desire to use. Of course, there are moving parts here to doing this properly, however, it is possible to utilize your existing investments to accomplish your goals. The key about the omnichannel is that it is directly involved in the new normal of engagement, interactivity, and connecting with your customers with the tools and services they desire.

Here are some key ways to avoid the gaps of omnichannel, remember that the following is what you should aim to accomplish:

  • Bridging offline, Concierge services, Visitor services, and online engagement journeys — aiming to connect with consumers seamlessly to help keep them on the path of engagement and ensuring purchase selections/recommendations are in line with preference
  • Offering consistent brand experiences in all touchpoints of traveler engagement, including social media, email marketing, mobile, websites, visitor services, digital signage marketing, and all other avenues of communication is key to long term brand connection
  • Recognizing that online planning and information can support in-destination experiences, by ensuring simple conveniences are addressed, with ways to engage through mobile, connecting local businesses, coupons, and products that align and easily convert for the visitor or guest
  • Identifying the right avenues of omnichannel for your unique destination or hotel — Understanding how people move through your destination, and what areas that can connect to an online experience as well as what tools will help them feel safe and supported to have the best experience possible
  • Use data to help improve the experience and personalize approach, when looking at omnichannel you have an opportunity to collect new points of data use this to shape how you build your strategies for In Destination or on Property engagement

To bring this together for our travelers and this industry, we must think of how visitors and the community look at our organizations, how we drive real measurable value, and finally how to connect our brand to the new normal.

“What we recognize with the best brands in retail is that their success and popularity come from a consistent experience across devices, platforms, and mediums,” says Camilla Ley Valentin, CCO, and co-founder of Queue-it,

What this means for Travel and Hotel’s is that consistency of experience, information and access needs to connect online, mobile, digital experiences with the places we visit and stay.

Expanding on this, founder and CEO of POS company Lightspeed Dax Dasilva offer this final piece of advice for those still wondering if omnichannel is the right strategy for them: “An omnichannel approach is crucial for retail success, allowing businesses to meet their customer at any time, on any device, anywhere in the world.”

Connecting customers at any time, through any device, anywhere in the world? Now that’s something worth working towards. 

If you have questions or are looking for ways to implement an Omnichannel solution for your hotel or your destination, feel free to contact us at 833-300-6664 or email us at [email protected].

Why Should you know and What Fits you Best?

We are all overly familiar with advertising both traditional and the kind that follows you around on Google.   But it’s still something that needs to be consistently practiced and studied –most say it’s definitely not a one-size-fits-all solution.  A very true statement but now there are patterns of consumption that make it much easier to target and ensure a starting and growth strategy for engaging and driving awareness.  Common advertising methods – tv commercials, highway billboards, and even website banner ads are not as effective as Digital Out of Home Advertising (DOOH) if done properly.  As well with small investments in this technology over time, you can create your own destiny and revenue structure. Let’s go over a few basics. How can you get started and what are some effective programs that can get results for your advertisers and stakeholders?

Let’s start with the basics of why – why should we advertise?

  1. Ample/extended audience reach

People move from one place to another and the new ones need to know about your business! Note that customer spending habits, lifestyle, and needs are constantly changing and therefore you must be able to reach any potential ones from the method that fits you best.

  1. Drive brand awareness and maintain a healthy image

Let your audience know what your brand is about, what content you provide, and how you work to provide satisfying services and products.

  1. Promotes and generate brand loyalty

Advertising allows a great targeting option which creates a lasting connection with your customers. While ads provide them familiarity with your brand, it instills trust and therefore they stay loyal. Your ads should continuously encourage these buyers to use your brand through images, videos, and targeted deals. Remember, a lot of business survives even with just referral and repeat customers, so ensure you keep that connection consistently.

  1. Sales boost and Promotion of new/existing products

Easily advise your audience about the latest products or any new deals/discounts. Advertising keeps your business at the top of your customer’s mind, therefore, putting you as the top option for their current choices. Keep them informed to make their life easier – no more hunting of information themselves!

  1. Generate more online or in-store traffic

With the continuous expansion of the audience, you drive more and more sales potential. In fact, a survey shows that advertisements can influence 90% of consumers to make a push through with that purchase.

  1. Because your competitors advertise too!

It is not rocket science – people will keep spending. If your competitors are advertising and you are not, these potential customers will spend their money elsewhere!

Which advertising option suits your business?

For this we will focus on DOOH, you will see this more as you get into the digital signage and online advertising space.  Every organization has a great opportunity if you have areas of high traffic to make a great impact on your local business community and open up new revenue potential.  Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising

  1. Digital Out of Home Advertising (DOOH)

If you are a business owner with a physical store where customers can walk in and choose from your available products, this version of the advertisement would primarily work for you. Being able to reach the potential customers from the area through digital signages or touch solutions creates a brand awareness of your existing shop. In doing so, you can manage or utilize your existing devices by playing advertisements in and out of your store. Choose high traffic areas – bus stops, train ads, or even in-store displays, video walls, and kiosks. The DOOH spending is forecasted to increase by 19.2%, which would from $2.20billion in 2020 to $3.84billion in 2023.

  1. Online, Mobile, and Web Advertising-

By connecting this with your DOOH strategy you create a complete package for advertisers to see real results, with real conversion and analytic solutions.   Mobile alone is booming since about 4.78 Billion people are now using smart and feature phones which makes up 61% of the world’s population-based here. According to Statistical, mobile advertising spend is foreseen to increase from 33.9% in 2018 to 47.9% in 2022. Advertising includes reaching out to both mobile phones and tablets which can be seen through mobile searches, videos, in-apps, and social media. A mobile strategy can greatly help target audiences since about 69% of digital media time is spent on mobile devices.  Couple this with a core banner ad or pop-up strategy is done properly on your website and you can drive engagement and awareness while having a well-placed strategy to drive revenue for years to come.

  1. Social Media advertising and Pay-per-Click advertisements

SM Advertisements works greatly for any-sized business since most of the people who have internet access will most likely have 1-2 social media accounts. Being able to connect to different people utilizing different social media platforms easily widens the range of your audience reach. Note that 7 in 10 American adults use Facebook, while Instagram on the other hand has a potential ad reach of about 849.3 million users! PPC is another method where advertisers get to pay a certain amount every time someone clicks on their website increasing traffic and potential sales. This can work for both small and large businesses since the cost is customizable depending on your allotted budget per month.

  1. Traditional, paper and TV

This is by far, the most traditional means of the advertisement but can definitely have a wide range of audience reach.  However, for the purposes of this blog, we looked at readership and the pandemic, and other factors and see a steady and sharp decline at least on traditional.  Now there are some Smart TV opportunities that we will explore in another article that are affordable and effective.   But for now, it’s time to go digital and start decreasing investment in brochures, visitor guides, and the like they are just not being read especially in the new generation.

Despite the different methods and types of ads, one thing is for sure going digital at this time is the smart bet.   We are happy to share more information, partners, and the like that can help you build a solid advertising and pricing model no matter the size of your organization.   Whether you want to build awareness or revenue we have proven solutions for utilizing existing or new screens.  If you need help in implementing the right kind of advertisement options for your digital strategy, digital signages, and devices, call us at 8333006664 or email [email protected].

ROI & Growth

  1. The global digital signage market is expected to hit $29.8 billion by 2024, growing at a CAGR of 8.6% from 2018 to 2024.
  2. North America has the largest market for digital signage. The region also expects the highest growth in digital signage (42%), followed by Asia at 17%. Growth is slowest in Africa and Australia/New Zealand at 2% and 1%, respectively.
  3. The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.
  4. More than 67% of digital signage users expect digital out-of-home advertising to increase in the next two years.
  5. 33% of users have between 1 and 24  digital signage screens, while 15% use between 15 and 99 screens. Another 12% have 100 to 149 screens, while 8% have between 250 and 999 digital signage screens. Only 9% of users have above 1000 screens in their company or enterprise.
  6. 80% of brands that use digital signage record a substantial increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases.

General Digital Signage Statistics

  1. Digital signage used in public venues has a broader reach, with up to 10% of American residents aged above 12 seeing the content as compared to 41% on Facebook or 43% on the internet.
  2. The best live places for reaching consumers with digital signage are grocery stores (28% of American residents), shopping malls (27%), medical offices (20%), and large retail stores (20%).
  3. Digital signage improves queue management and reduces perceived wait times by more than 35%.
  4. 53% of digital signage end-users expect to increase their digital signage spend in the next two years.
  5. 65% of end-users plan to increase their digital signage spend on acquiring new displays, while 42% will spend more on content production.
  6. 51% of end-users place their screens as entirely customer-facing, while 9% have employee-facing digital signage screens.
  7. As technologies evolve, the cost of installing digital signage decreases. For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred-node digital signage network for three years decreased by 50%.
  8. The average attention span is 2.8-8 seconds.
  9. In fact, 90% of the information transmitted to the brain is visual.
  10. Interestingly, the human brain can identify images seen for as little as 13 milliseconds.
  11. Visuals get 94% more views than text-based information.
  12. After three days, people retain 65% of visually presented information.
  13. Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising

Statistics reference: https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/