Progressive Web Apps are re-inventing communication and customer behavior evolving the approach to the client in a personal way directly through links, websites, and social media.  Adoption of hospitality apps has consistently been low, however with new browser-based technology you can promote and download apps, that are lite, easy to use and don’t require users to go to app stores. 

With this advancement and the connection of the Omnichannel, you can now connect guests through any channel and desire. Mobile food ordering, check-in, mobile key, and more help drive the consistency of their experience through their personal device while allowing you to promote one service at a tie.

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Bottom line, mobile helps you service your guest better, allows you to learn more about them and provides new ways to generate revenue.   Uber and other digital offerings are going to continue to impact your bottom line, it’s your time to realize you can compete and drive better tools for better loyalty and return visits.  Here is a shortlist of items to consider as you look to mobile and the Omnichannel.

User profile integration
Most of the applications for booking are personalized, that is, they employ a user profile to provide authorization and personal data storage. This ensures better UX and, thereby, increases user loyalty to the app. Moreover, this creates opportunities to store previous routes, payment card details, as well as hotel loyalty system points.

Hotel directory. Wayfinding
The catalog is perhaps the most important function of your future application. Here you must provide your users with the utmost information: directions, and how to get around.  Easily displayed options for special offers and events are great during this point.

Room service ordering.
Increase room service and on-property ordering by up to 30%, learn more about your guests and provide them the tools they want to use.   A well-designed digital menu option integrated to your PoS will reduce costs, errors and typically pay for itself with the first 12 months.  Not to mention real-time price updates, specials, promotions, and seasonal menus.

Push notifications.
Push notifications are a great way to inform your current about offers (for example, linked to the user’s current location), regardless of whether the app is currently active on the user’s smartphone or not.

Social media integration/ User Generated Content
Ensure the fastest way to engage and learn more about your guests, provide them options to share and engage and learn more about your destination and hotel. 

Mobile Check-In, Mobile room key.
Easily allow guests to get right to their room and start experiencing your hotel and destination.  1 of the top 3 features as a must-have selected by Oracle study of over 3000 guests. This combined with Mobile key options allows you to engage with next generation and provide desired tools for the business traveler.  

Artificial intelligence chatbots.
Chatbots will help you provide instant interaction with users, reducing the time to reach the hotel operator. Solutions based on artificial intelligence are considered the most advanced – they are capable of replacing living operators in 9 out of 10 cases, and guests are becoming more acclimated to voice activation tools like Alexa and more.

Definitely, the range of opportunities and functions offered by a progressive web app continues to grow and will continue to offer more solutions for the hotel market. If you would like to more information or want to create your custom Progressive Web App, contact us today. [email protected]

In order to provide the best visitor experience solution and increase your advertising revenue, one must know the key points to customer satisfaction. And in order to provide customer satisfaction, you must know the best marketing approach to drive deeper awareness and engagement. Interactive kiosks, digital signages, and mobile apps make up the Omnichannel solution. But do you know that every screen in the Omnichannel can produce enough revenue to pay for itself and even more?

So what are the most popular ways to drive revenue across these different screens? See below as we break out the fundamentals and then drive into real-world numbers and finally how you can get started.

Digital Signage

Do you have a high traffic area, store or lobby?  Then digital signage is a proven medium for awareness and driving revenue in many ways

  • Merchandising: This type of digital signage is meant to merchandise the end user’s goods and services, increase sales and build brand awareness. An example would be the clothing company American Eagle is featuring branded videos with music, text, and interviews in each of their retail locations and increased revenues by 10% within the first 30days.
  • Advertising: This type of digital signage advertises content for multiple brands and is aimed solely at increasing advertising revenue. In many cases, this content is both informational and entertaining. For example, travelers waiting at Dallas-Fort Worth International Airport view digital signage that features diverse advertising supplied from a network operator. Generating millions of dollars a year in ad revenue for the airport.
  • Informational: This type of digital signage is purely for informational and entertainment purposes. Its goal is to enhance the customer experience, expose the viewer to unknown places, things to do and sometimes to decrease perceived wait time. An example would be digital signage in hotel lobbies, bringing you local information, things to do, and getting you excited about what awaits you both on property and in destination.  Done properly hotels use this to drive revenue for ticketing, spa and restaurant reservations. Seeing increases in initial bookings while checking in.

Interactive Kiosks

Providing new engagement points for your customers and guests, driving easy sharing and navigation to new points of engagement.

  • Interactive Advertising-  Image a screen big enough to advertise and push content and video.  Then image the ability for users to click, navigate learn and transact.  You have a powerful tool to not only drive consistent Ad revenue but also provide real analytics and transaction options.   Sanibel Captiva Chamber generates over $300k per year selling advertising on its kiosks and displays
  • Ticketing and Booking-  Advertising comes to life as you provide options to engage in real-time pricing and availability.   Drive more points of revenue by ticketing to local attractions, or to hotel events and more. Partner with Ticketmaster and Trip advisor to truly extend the interactive experience from Kiosk to mobile.   Hilton Minneapolis generates over $30k per year in ticket sales through its partnership with Trip Advisor Viator ticketing
  • Reservations-  Utilizing direct systems and OpenTable guests and users can easily book reservations to their favorite restaurants and local amenities such as spa and pool services.  Offer travelers notifications on offers and share information with their groups and travel companions right from the Kiosk directly to their phone. Organizations that implement these tools see deeper guest engagement and increased revenue by convenience and relationships.

Mobile

  • Advertising Personalized – Mobile offers you the same functionality as Kiosk to generate revenue through advertising banner ads, pop ups and more.  However within most apps you can allow one to one connection of ad and ticketing revenue. By providing your customers and travelers options to engage with ad instantly through your mobile interface or social connections you provide multiple points of ad engagement.  
  • Transactions through mobile – easy and convenient and you can personalize your messaging.   With users logged in you can learn more about your customers and customize the messaging. Marriot reward members get personalized messages sent to them about events and ways to use their points for upgrades and more.   They see 5x spend increase with members using their BonVoy app

Data

What ad, ticketing or booking program would be complete without key data to help with retargeting and truly showing return on investment for your advertisers

  • Behavioral data –  Easily track how many eyeballs see their ads through people count and demographic recognition, monitor how people use the Kiosk and Mobile app, and show real-time data when people click on an ad or business
  • Profiles and information-  Connect the dots on the customer journey while getting a deeper knowledge of what your customers and travelers want.   Compile data on what is clicked by user, sharing this data with your advertisers. Couple this with demographic information and you have a powerful advertising sales tool and ways to help your business be more effective

How to pull this off:  Using the Omnichannel to drive revenue and learn more about your customers and travelers.

  1. Find an Omnichannel provider that can extend your existing systems through Kiosk, Digital Signage, and Mobile
  2. Ensure the system has an effective advertising module that will allow you to sell your own advertising or connect directly with Google DFP or third parties that will sell advertising for you
  3. Ensure the providers has experience with building integrations between existing ticketing systems or key providers to extend services without a lot of hassle and upfront costs

With proven case studies and solutions purchasing new technology for customer and traveler experiences can pay for itself within the first year.   When done right, you will have happier stakeholders, advertising partners, and customers. If you want to learn more about creating a revenue plan for your organization and how you can extend new experiences to drive engagement.   Reach out we will be happy to show you how our solution works and help you build a plan that works for your organization or business. Contact us: [email protected]

A new approach to corporate Internal/Corporate communications

Large lcd/led displays, smart screens, informational kiosks, video walls and door display impress visitors without a doubt — but another powerful benefit of digital signage is its impact on corporate internal communications.

  • Digital signage enables organizations to display important and time-sensitive messages in a way that captures viewer attention by providing a visual experience — and one that can be audio and interactive as well.
  • Due to the enhanced sensory experience of digital signage, viewers not only pay attention to the message, they remember it. Studies indicate that visual messaging leads to greater retention than text-only communication.
  • While digital screens can be placed anywhere in a facility (or group of facilities), messages can be controlled centrally and through the cloud, ensuring that corporate communication is consistent and adheres to all requirements for branding, conformance, etc.
  • Centrally controlled digital networks also facilitate real-time communication, having incalculable value in emergency situations.
  • In addition to improving emergency response effectiveness, real-time communication of performance versus goal and other data that monitors organizational KPIs — gives managers and work teams the ability to improve efficiency and results.
  • Digital signage for corporate internal communications gives employees a sense that the organization is professional, forward thinking and efficient. When outdated billboards and posters are used to convey corporate messages, the opposite impression may be left on the workforce.
  • Digital signage messaging is easier to convey than sending mass emails that may never be read and avoid wasting paper on newsletters or notices.
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Uses of Digital Signage for Corporate Communications

Organizations use digital signage for a host of communication need. Here are a few popular applications:

  • Performance dashboards. Monitoring KPI data is widely used in call centers, but also is effective for manufacturing operations and other facilities where safety, nimbleness and/or tactical responsiveness are important for success.
  • Safety messaging. By adding animation and other visually engaging elements to safety communications, messages are better internalized by staff.
  • Training information. Visual, interactive training information speeds the learning curve and facilitates better retention. Furthermore, when training is “gamified,” it better conforms to the training style preferred by younger, digitally native trainees.
  • Wayfinding. Digital signage, meeting room door displays, and interactive kiosks help trainees and visitors from other locations feel at home — and help them get where they need to go on time.
  • Motivation and employee engagement. Many organizations display motivational messages periodically, which can have a powerful cumulative effect. Employee engagement can be improved by communicating corporate news relating to employee recognition, notable employee and company achievements, status of corporate initiatives, etc.

A powerful digital network consists of the right choice and positioning of screens, the proper supporting hardware and software, a sophisticated communication strategy, content creation, training and testing. If you’d like to explore the potential of digital signage for corporate communications in your business, please contact us today. We are eager to learn more about your needs and develop a strategic plan to implement, upgrade or enhance your system.  [email protected]