In order to provide the best visitor experience solution and increase your advertising revenue, one must know the key points to customer satisfaction. And in order to provide customer satisfaction, you must know the best marketing approach to drive deeper awareness and engagement. Interactive kiosks, digital signages, and mobile apps make up the Omnichannel solution. But do you know that every screen in the Omnichannel can produce enough revenue to pay for itself and even more?

So what are the most popular ways to drive revenue across these different screens? See below as we break out the fundamentals and then drive into real-world numbers and finally how you can get started.

Digital Signage

Do you have a high traffic area, store or lobby?  Then digital signage is a proven medium for awareness and driving revenue in many ways

  • Merchandising: This type of digital signage is meant to merchandise the end user’s goods and services, increase sales and build brand awareness. An example would be the clothing company American Eagle is featuring branded videos with music, text, and interviews in each of their retail locations and increased revenues by 10% within the first 30days.
  • Advertising: This type of digital signage advertises content for multiple brands and is aimed solely at increasing advertising revenue. In many cases, this content is both informational and entertaining. For example, travelers waiting at Dallas-Fort Worth International Airport view digital signage that features diverse advertising supplied from a network operator. Generating millions of dollars a year in ad revenue for the airport.
  • Informational: This type of digital signage is purely for informational and entertainment purposes. Its goal is to enhance the customer experience, expose the viewer to unknown places, things to do and sometimes to decrease perceived wait time. An example would be digital signage in hotel lobbies, bringing you local information, things to do, and getting you excited about what awaits you both on property and in destination.  Done properly hotels use this to drive revenue for ticketing, spa and restaurant reservations. Seeing increases in initial bookings while checking in.

Interactive Kiosks

Providing new engagement points for your customers and guests, driving easy sharing and navigation to new points of engagement.

  • Interactive Advertising-  Image a screen big enough to advertise and push content and video.  Then image the ability for users to click, navigate learn and transact.  You have a powerful tool to not only drive consistent Ad revenue but also provide real analytics and transaction options.   Sanibel Captiva Chamber generates over $300k per year selling advertising on its kiosks and displays
  • Ticketing and Booking-  Advertising comes to life as you provide options to engage in real-time pricing and availability.   Drive more points of revenue by ticketing to local attractions, or to hotel events and more. Partner with Ticketmaster and Trip advisor to truly extend the interactive experience from Kiosk to mobile.   Hilton Minneapolis generates over $30k per year in ticket sales through its partnership with Trip Advisor Viator ticketing
  • Reservations-  Utilizing direct systems and OpenTable guests and users can easily book reservations to their favorite restaurants and local amenities such as spa and pool services.  Offer travelers notifications on offers and share information with their groups and travel companions right from the Kiosk directly to their phone. Organizations that implement these tools see deeper guest engagement and increased revenue by convenience and relationships.

Mobile

  • Advertising Personalized – Mobile offers you the same functionality as Kiosk to generate revenue through advertising banner ads, pop ups and more.  However within most apps you can allow one to one connection of ad and ticketing revenue. By providing your customers and travelers options to engage with ad instantly through your mobile interface or social connections you provide multiple points of ad engagement.  
  • Transactions through mobile – easy and convenient and you can personalize your messaging.   With users logged in you can learn more about your customers and customize the messaging. Marriot reward members get personalized messages sent to them about events and ways to use their points for upgrades and more.   They see 5x spend increase with members using their BonVoy app

Data

What ad, ticketing or booking program would be complete without key data to help with retargeting and truly showing return on investment for your advertisers

  • Behavioral data –  Easily track how many eyeballs see their ads through people count and demographic recognition, monitor how people use the Kiosk and Mobile app, and show real-time data when people click on an ad or business
  • Profiles and information-  Connect the dots on the customer journey while getting a deeper knowledge of what your customers and travelers want.   Compile data on what is clicked by user, sharing this data with your advertisers. Couple this with demographic information and you have a powerful advertising sales tool and ways to help your business be more effective

How to pull this off:  Using the Omnichannel to drive revenue and learn more about your customers and travelers.

  1. Find an Omnichannel provider that can extend your existing systems through Kiosk, Digital Signage, and Mobile
  2. Ensure the system has an effective advertising module that will allow you to sell your own advertising or connect directly with Google DFP or third parties that will sell advertising for you
  3. Ensure the providers has experience with building integrations between existing ticketing systems or key providers to extend services without a lot of hassle and upfront costs

With proven case studies and solutions purchasing new technology for customer and traveler experiences can pay for itself within the first year.   When done right, you will have happier stakeholders, advertising partners, and customers. If you want to learn more about creating a revenue plan for your organization and how you can extend new experiences to drive engagement.   Reach out we will be happy to show you how our solution works and help you build a plan that works for your organization or business. Contact us: [email protected]

Most hotels and resorts rely heavily on delivering excellent customer service to build their reputation and AI technology can assist with this in a wide variety of different ways. For example, artificial intelligence can be used to improve personalization, tailor recommendations and guarantee fast response times, even in the absence of staff.

Resultado de imagen para AI hotels

Here are three useful tools in the hospitality and traveling market:

  1. Chatbots and Online Customer Service

For hotels and other businesses in the tourism industry, one of the most exciting uses for artificial intelligence is for providing assistance to customers online. In particular, there has already been widespread adoption for the purposes of powering chatbots on social media platforms, as well as instant messaging apps.

Chatbots are not only used by more than 67% of consumers worldwide, but people actually prefer them for many different reasons. 

The best part? 
Chatbots for customer service are estimated to save businesses nearly $11bn in support costs by 2025.
Chatbots provide fast and convenient customer support around the clock
Chatbots offer real-time, one-to-one conversations that engage customers
In of world of uncertainty, relationships are everything.
Ready to be shocked? Customers expect the same from brands as they do from friends, a study finds. Part of that is warm one-to-one conversations that make them feel valued and heard.

  • Get 88% open rates and higher
  • Increase response rates by being available 24/7
  • Offer a warm and welcoming customer experience versus grumpy humans

Chatbots help track customer satisfaction, so you can make more strategic decisions, 41% of companies struggle to compile and use customer satisfaction data.
One benefit of chatbots is that they can instantly handle large volumes of queries without needing to hire a customer support agent. 

  1. Robot Concierge: Face-to-Face Customer Service 

While the use of artificial intelligence for powering online customer service is now relatively commonplace, one of the emerging trends is for the technology to be used for face-to-face customer service interactions too. Crucially, this has the ability to cut queues at information or reception desks, and improve overall efficiency.

Almost a third (29%) of global travelers say they are comfortable letting a computer plan an upcoming trip based on data from their previous travel history, and a half (50%) don’t have a preference for a real person or computer, as long as their questions are answered. AI chat platforms or chatbots are becoming increasingly advanced – and the more they learn, the more they can do. These systems are capable of gathering information on what business travelers like and dislike, making tailored recommendations. 

Travel customers usually require lots of information before they book a hotel room. This may, for instance, require them to read descriptions, view images, look at videos, read customer reviews or seek opinions on social media. Through intelligent use of virtual reality, however, this process can be shortened significantly.

3.- In-Stay Experience

Once you reach your destination, AI can also help make it more enjoyable. Several hotels, both independent and chains, have started experimenting with in-house AI assistants to tend to their guests’ needs. Remember, a good experience will definitely helps to build a good reputation.
Voice- or text-enabled assistants can set preferred temperatures in rooms before arrival, turn the TV on and off, order room service, adjust the lights, and more. 

  • Maximize time. Travel itineraries ensure that travelers and guests can manage their time. A travel itinerary must include travel time to certain numerous attractions with leeway for unforeseen circumstances like weather conditions and traffic. 
  • Manage expenditures. With a travel itinerary, your guest can estimate the cost of the travel beforehand. 
  • Easier and faster travel from one point to another. Although the internet makes it look easy to go from one place to another, the reality is different. An itinerary planner can help to build a great experience without setbacks.
  • Trip essentials are not forgotten. A travel itinerary includes the necessary essentials they will need when traveling. itinerary must includes what to bring, clothes to wear, medicines that must be on hand, and emergency numbers such as hospitals, embassy, and police stations.

Technology is evolving the hospitality and travel industry, creating complete experiences with tools that facilitate communication, transportation, planning and most importantly for travelers; Allowing them to control and connect in whatever way they desire.   Call us today to learn about how you can easily implement AI solutions to help increase customer experience and engagement. [email protected]