Numerous businesses across the world have perceived how important it is to include contemporary digital marketing and technology to attain constant revenue and growth. The last decade has actually seen incredible breakthroughs and innovations in the portrait of digital solutions which includes the travel and tourism sector as well. Digital Signage and Kiosks allow tourists to feel connected while traveling by drawing people in and making information more readily available.
A concierge or visitor center staff helps travelers adjust and navigate their new location. They provide information about the area, educate visitors and open up doors to learning and make informed travel decisions by updating users with live and local information. The Kiosk, interactive self-service solution allows staff and travelers alike to see interactive maps, events, directions, hiking trails, transportation and more. Providing a new digital way to engage in the traveler’s own terms.
“Over 1 in 3 travelers across countries are interested in using digital assistants, including touchscreens, local resources or online AI options to research or book travel, with top interest in things to do in-destination”
Promoting local businesses and shops
Digital signage provides an advertising platform for local businesses. It connects visitors to local shops and restaurants. This is the self-service solution that encourages travelers to explore the area and promote revenue for local businesses. On top of that, it provides up to date information on anything going on in the destination and connects visitors to experience throughout the destination.
Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The Kiosks wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the best, direct route from point A to point B. It also allows staff members to help navigate and send map directions over email or text for future usage.
Internet of Things (IoT)
One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. As of the moment, we are seeing examples of its role within the travel and tourism industry and this is only going to increase. Providing options for sharing, navigating and even keeping up with your family and tour groups.
New ways for collecting data & analytics
Collecting analytics is a great way to measure return on investment and the effectiveness of content. Photobooths, Surveys, Guestbooks, and even demographic recognition help you to learn more about your travelers and their preferences while providing fun ways to engage. The knowledge gained from analytics can then be leveraged to tailor content for visitors and increase ROI.
Artificial intelligence and machine learning
Artificial intelligence and machine learning have the ability to create customized recommendations based on a user’s preference and past travel experiences. It sounds invasive, but in fact, 57% of U.S. travelers want brands to use their data to personalize their travel recommendations and experiences. And according to the same source, 36% of these people would be willing to pay more for such a personalized experience.
More than 80% of companies who prioritize customer experience are reporting an increase in revenue.
If you want to learn more about utilizing your existing digital displays and kiosks at any high traffic area, we’ll be happy to provide you with some simple and comprehensive options. Call or email us at [email protected]