You’ve heard it before, and you’ll hear it again: the popularity of online ordering is on a meteoric rise. From giants like Amazon to small startups, direct-to-consumer delivery and pickup options have swept the country – and restaurants are no exception. Ordering food online or through a mobile app took off in 2019 and it will only grow further and faster in 2020.
With the rise in mobile and online ordering across industries, consumers have turned to solutions that simplify their lives and even the biggest skeptics are translating their dining experience into an online ordering solution to better serve guests. But just how important is providing online ordering for your digital customers?
How important it is to your hotel? We have put together a few articles and information to shed light. However, the key is to look at the trend, its efficiencies that can be driven to your hotel as well as key metrics that show per order price increase of 15% when using digital food ordering technology. The key is finding the right mix for your organization, your guests and the connection to your existing systems.
Restaurant Online Ordering
For savvy restaurateurs and hotels that rely on data to make important business decisions, we have 22 statistics that will give you some insight into just how powerful online ordering is.
- 60% of U.S. consumers order delivery or takeout once a week.
- 31% say they use these third-party delivery services at least twice a week.
- 34% of consumers spend at least $50 per order when ordering food online.
- 20% of consumers say they spend more on off-premise orders compared to a regular dine-in experience.
- Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014.
- 70% of consumers say they’d rather order directly from a restaurant, preferring that their money goes straight to the restaurant and not a third party.
- 57% of millennials say that they have restaurant food delivered so they can watch movies and TV shows at home.
- 59% of restaurant orders from millennials are takeout or delivery.
- 33% of consumers say they would be willing to pay a higher fee for faster delivery service.
- 87% of Americans who use third-party food delivery services agree that it makes their lives easier.
- 45% of consumers say that offering mobile ordering or loyalty programs would encourage them to use online ordering services more often.
- 63% of consumers agree that it is more convenient to get delivery than dining out with a family.
- 60% of restaurant operators say that offering delivery has generated incremental sales.
- Orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.
- Pizza chains reported an 18% increase in customer spend from online/mobile orders vs. phone orders.
- Working with a third party delivery service has been found to raise restaurant sales volume by 10 to 20%.
- Delivery sales could rise an annual average of more than 20% to $365 billion worldwide by 2030, from $35 billion.
- Customers who place an online order with a restaurant will visit that restaurant 67% more frequently than those who don’t.
If you would like more information on these statistics, reach out to us and we’d be happy to help and guide you on the Omnichannel and Interactive Experiences. [email protected]